Jasmine Roth: Say No to the Small Things So You Can Say Yes to the Big Ones

Episode 1199 of A Well-Designed Business®

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1199: Jasmine Roth: Say No to the Small Things So You Can Say Yes to the Big Ones

Today with Jasmine Roth:

We all want to stand out and get noticed in our businesses…but sometimes we get so caught up in trying to do what we’re “supposed” to do or put out what we think people are looking for that we forget the most important thing—loving what we do and committing to who we are as people and business owners.

My guest today, Jasmine Roth, host of HGTV’s hit shows and the upcoming series Roast My Rental, joins the show to share her journey to her high-profile career. Jasmine breaks down the reality of building a standout firm rooted in authenticity, explaining how keeping her early construction business and her network helped her stay efficient, why saying no to the wrong projects clarifies your true business values, and how embracing seasons of life is the ultimate secret, not just to long-term entrepreneurial happiness, but also to getting noticed and standing out from the crowd.

More About Jasmine Roth:

Jasmine Roth is the founder of Built Custom Homes, curator of the online retail store The Shop by Jasmine Roth and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. She was also on HGTV’s Rock the Block Season 1, but we won’t spoil the winner for you! Building custom homes is her bread and butter and she loves finding ways to make homes as personal, functional and beautiful as possible.

Growing up, Jasmine spent her childhood weekends building playhouses and furniture in her dad’s garage. In college she met her husband, Brett, and graduated with a business degree in entrepreneurship and new venture management from the school of business. In 2012, Jasmine launched her boutique development company, Built Custom Homes. As owner and founder, Jasmine runs her projects with a hands-on approach and customizes each home to the family that will eventually live there. Jasmine’s website is rapidly growing, and her first book, titled, “House Story: Insider Secrets to the Perfect Home Renovation,” was published in 2021. (You can grab your copy here) In 2023 she rolled out Virtual Design Consulting with Built Custom Homes to assist clients around the world.

When she isn’t on the job, Jasmine loves to play with her daughter Hazel Lynn, travel, snowboard, cook and spend time with her husband Brett. She lives in Huntington Beach, CA and Park City, UT.

Ah Ha Moments with Jasmine Roth:

“If you’re doing something you love, share that. Don’t share, don’t try to be somebody else. Don’t try to post things cause you think that’s what somebody’s looking for or that’s what they wanna see, you just post what you’re doing because what you’re doing is interesting.” -Jasmine Roth

“Saying yes to the right things and really what it comes down to is saying no to the right things can give us the opportunity to say yes to the bigger things, to take that seat at the table.” -Jasmine Roth

“If it makes sense to you, if it feels good to you, if you are engaged… you’ll be engaging. You can’t look and say, what should I say to show up to be one in the noise? It either is you or it isn’t because you can’t keep up the facade, right?” -LuAnn Nigara

Connect with Jasmine Roth:

Website

Instagram

What’s new with LuAnn Nigara:

Watch the Docuseries!

http://www.luannnigara.com/cob

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

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Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2