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A Well-Designed Business®

CEO Conversations with Kate O’Hara: Closing the Client Experience Gap

Today with Kate O’Hara: Today with Kate O'Hara, we're digging into something every designer feels but doesn't always name: the client experience gap. Kate spent years running a luxury design... (READ THE FULL DESCRIPTION)

What Would Lu Do?: Are You Disqualifying Leads Too Soon?

Today With LuAnn Nigara: Qualifying leads is good business. But the qualification strategy that makes sense when your interior design firm is booked several months out may not make sense when... (READ THE FULL DESCRIPTION)

MBA: The Discovery Call: Listen, Learn, Then Lead

Today With LuAnn Nigara: You already have questions you ask on a discovery call. But do you know what you’re actually trying to learn from the answers? In this MBA episode of A Well-Designed... (READ THE FULL DESCRIPTION)

Kelly Finley: From Bigger to Better

Today with Kelly Finley: Kelly Finley built the firm you're told to want. Nine people. Two offices, one in California and one in Georgia. Major projects, press, a team that could run circles without... (READ THE FULL DESCRIPTION)

BEST OF: Eileen Hahn: Scaling from 2 Million to 5 Million

Today with Eileen Hahn Welcome to A Well-Designed Business, it’s Power Talk Friday! Today, Luann and her guest, Eileen Hahn, dig into how to scale your design business from 2 million to 5 million.... (READ THE FULL DESCRIPTION)

MBA: Is AI Recommending Your Interior Design Business?

Today With LuAnn Nigara: When a potential client asks an AI search tool for an interior designer who solves the exact problem you solve, will your business show up? LuAnn decided to test the question... (READ THE FULL DESCRIPTION)

What Level is Your Design Business?