What Would Lu Do?: Good Marketing Advice Can Still Be Wrong for You

Episode 1237 of A Well-Designed Business®

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1237: What Would Lu Do?: Good Marketing Advice Can Still Be Wrong for You

Today With LuAnn Nigara:

Video works. Instagram works. Plenty of designers are building 6- and 7-figure businesses on it. So why do so many interior designers keep promising themselves they’ll start, and never do?

In this What Would Lu Do episode of A Well-Designed Business, LuAnn Nigara shares a recent conversation with a designer who had been saying “I should do video” for 8 years, and the 2-word answer that surprised her: “Why bother?”

LuAnn explains why the most expensive place in your marketing is the middle, where you spend the time, the energy, and the guilt and collect none of the results. She shares her own decision to skip video for 10 years, knowing exactly what she was leaving on the table, and the charity ball she passed on at 30 even though her clients’ names filled the program.

In this episode, you’ll learn:

Why good marketing advice can be right for other designers and still wrong for you
The 2 questions that tell you where to put your marketing time, money, and energy
How to tell the discomfort that comes with the job from a preference about a channel
What the big law firms teach about finding your business development style
Exactly what to do this week to decide what stays in your marketing and what goes

Pair this episode with Friday’s MBA episode, 4 Ways to Find Interior Design Clients Now and for the Future, for proven ways to find new clients that fit the way you work.

Listen now, and choose your marketing on purpose.

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