What Would Lu Do?: Your Net Cost Isn’t the Point

Episode 1217 of A Well-Designed Business®

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1217: What Would Lu Do?: Your Net Cost Isn’t the Point

Today With LuAnn Nigara:

Last week’s episode on interior design and trust got a real response, DMs, comments, one designer admitting she wouldn’t have known what to say if a client brought up that arrested designer by name.

So this week, LuAnn goes deeper. Two real conversations designers actually have to navigate, a client referencing a headline, and a client asking to see the receipts, and the exact words to use in both. Along the way, she digs into what ASID actually requires, what state law does and doesn’t regulate, and why even the most heavily regulated retail industry in the country has never once required a business to reveal its actual cost.

The conclusion is simple. Your net cost isn’t the point. What you deliver is. This episode hands you the language to say that out loud, calmly, the next time it matters.

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