LUANN FEATURED: Part 2- LuAnn Joins John McClain on The McClain Method Podcast

Episode 1152 of A Well-Designed Business®

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1152: LUANN FEATURED: Part 2- LuAnn Joins John McClain on The McClain Method Podcast

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Today With LuAnn Nigara on The McClain Method Podcast with John McClain:

Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method.

If Part One was about the journey, this episode is about the work.

John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk candidly about what it means to be unapologetically yourself as a business owner, why professional guidance matters, and how clarity changes everything from your pricing to your client relationships.

We also address the real-world challenges designers face every day: client objections, pricing conversations, markup debates, budget boundaries, and how to communicate value without overexplaining or apologizing. This is about learning to lead the process instead of reacting to it.

If you’ve ever struggled with pricing confidence, client pushback, or feeling like you need to justify your expertise, this conversation will meet you exactly where you are and help you see what’s possible when your systems, mindset, and messaging are aligned.

In this episode, we cover: