What Level is Your Design Business?

Libby Langdon: How to Create Long-term Income from Licensing Deals

Episode 993 of A Well-Designed Business®

Today With Libby Langdon:

Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in?

My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off collection but an ongoing, viable revenue stream. Today, she’s here to share her tips for how designers can set themselves up for licensing partnerships.

LuAnn Nigara and Libby Langdon’s Ah-Ha Moments

“You have to have a promotional platform of some sort. It’s paramount. There’s absolutely no reason for a manufacturer to partner with a designer unless the designer has a voice, has an audience, knows their lane, and is ready to get out and promote it. They need to know that you can bring them a new audience.” -Libby

“You have to have self-awareness and bring new unique ideas to the table. But it also has to be designed at a price point that fits the company you’re working for.” -LuAnn

More About Libby Langdon

Libby Langdon is an interior designer, author, product designer and makeover television personality, as well as the creative force behind New York City–based design firm Libby Interiors, Inc. She is known for her “Easy, Elegant, Everyday Style,” as well as her licensed home-furnishing collections, including a complete home collection of upholstery and casegoods for Fairfield Chair, lighting for Crystorama, artwork for Paragon, and accessories for A&B Home. Her interior design work and home products have been featured in leading shelter magazines, including Architectural Digest, House Beautiful, Traditional Home, Hamptons Cottages & Gardens, Better Homes and Gardens, and Woman’s Day. Langdon has been a regular design expert on NBC’s TODAY Show, HGTV’s Small Space, Big Style, The View, The Rachael Ray Show, The Early Show and NBC’s Open House. Langdon travels the country presenting her design seminars to consumers, designers, and retailers about all things design.

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What Level is Your Design Business?