What Level is Your Design Business?

Power Talk Friday: Traci Connell: How to Take Calculated Risks in Your Interior Design Business

Episode 959 of A Well-Designed Business®

Today With Traci Connell

Welcome to a Well-Designed Business. On today’s sponsored show, Traci Connell, founder of The Gloss—a free online learning community for designers—breaks down her upcoming Mastermind program.

She also walks us through her proven framework for overcoming money mindset blocks and learning how to take calculated risks that pay off in your business.

Pick It Apart:

[1:40] Traci and LuAnn discuss why money mindset is what truly holds most business owners back from reaching their goals.

[11:13] Traci begins unpacking her RISK framework, discussing how important it is to view mistakes as learning opportunities.

[15:21] LuAnn and Traci discuss why investing in your business and in yourself is a key to success.

[23:48] Traci reflects on the value of knowing your numbers—and using those numbers to make smart business decisions.

[39:05] Traci breaks down her coaching programs and how they can benefit you.

LuAnn Nigara and Traci Connell’s Ah-Ha Moments

“Our money mindset belief becomes a filter by which we consciously and unconsciously make decisions.” -LuAnn

“I’m so passionate about numbers because I want you to take a calculated risk, and to me the three components to doing that are having time, having money, and having a team of great people.” -Traci

“I had to find a way to set myself apart in order to become the expert and specialized and even charge higher design fees.” -Traci

More About Traci Connell

Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture.

With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes.

Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board.

Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021,  D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more.

Connect with Traci Connell

The Gloss

The 7-Figure Speakeasy

The Confidential


Register for the Buy Wholesale for Profit intensive!

A Big Thank You to Today’s Sponsor:

Today’s show is sponsored by The Gloss.

Other Shows Mentioned:

#525 Traci Connell: Take Your Business from Setback to Success

#554 Power Talk Friday: Traci Connell: Buy Wholesale for Profit

#909 Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss

#950 Overheard: Insights on Hiring Exceptional People

What Level is Your Design Business?