What Level is Your Design Business?

Susan Lizan-Immerman: Lessons from a Seasoned Interior Design Veteran

Episode 944 of A Well-Designed Business®
944: Susan Lizan-Immerman: Lessons from a Seasoned Interior Design Veteran

Today With Susan Lizan-Immerman:

Welcome to a Well-Designed Business. Today, I am joined by Susan Lizan-Immerman, founder and CEO of MDesign Home Decor, 25+ year veteran businesswoman, and all-around #smartlady.  Susan started her business journey in the garment industry when it was very much a man’s world—but she didn’t let that stop her. Through valuable relationships and connections, as well as a real CEO mindset, that we should all aspire to, Susan grew multiple thriving businesses and created a longstanding career.  I am so excited to share with you my guest today, Susan Lizan-Immerman. Susan is a true seasoned veteran businesswoman.  Today, she’s sharing how she did it, and how you can cultivate that CEO mindset and create a successful interior design business.

Pick It Apart

[5:16] Susan shares her journey and how she learned that connections and networking are everything.

[11:42] LuAnn and Susan discuss the importance of joining organizations and building communities, no matter what level.

[15:35] Susan talks about the importance of mentorship, both as a mentor and a mentee.

[19:52] Susan breaks down her latest venture, MDesign, and how it can benefit interior designers.

[36:10] Susan talks about what it takes to be an effective CEO.

LuAnn Nigara and Susan Lizan-Immerman’s Ah-Ha Moments

“It took telling myself, how do I feel comfortable being uncomfortable? As soon as I start feeling uncomfortable, I have to submerge myself in that in order to feel comfortable.” -Susan

“You have to be prepared to get lucky. You’re constantly preparing, you’re doing all of the right things. You’re making all of the best decisions you can each moment that you can, and then all of a sudden, something happens.” -LuAnn

More About Susan Lizan-Immerman

 Conceiving, developing and executing the strategies and initiatives that drive revenue, growth, competitive market positioning, profits and shareholder value is what I do best. Throughout my career in senior executive and entrepreneurial roles with leaders in the apparel and home industry, I’ve earned a track record of success in achieving exceptional rather than expected results. I’m recognized as one who possesses the experience, capabilities and judgment for taking a business to its next level of success or resolving the deficiencies that impede its ability to grow. My management style can be described as “hands on” and decisive yet flexible. I value and reward creative thinking, initiative, teamwork, commitment and performance.

Connect with Susan Lizan-Immerman








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Other Shows Mentioned:

 #831 Nate Berkus: The Importance of Creating An Exceptional Client Experience

What Level is Your Design Business?