Power Talk Friday: Erin Moore: A Personal Approach to Sales in the Design Industry
Today With Erin Moore:
Today on A Well-Designed Business I am joined by Erin Moore. After more than a decade of experience as a sales leader in the often male-dominated tech, Erin developed a female-focused approach that she wasn’t finding in traditional sales books. Now, she passionately teaches women how to sell in an authentic and personal way through her business, A Sales Conversation. Erin is here with actionable steps on how we can open our minds, expand our skill sets, and practice the art of effective selling by navigating through the three modes of selling: transactional, neutral, and emotive.
Pick It Apart
[1:38] LuAnn asks Erin about her philosophy on sales.
[10:42] Erin talks about the importance of being able to pivot between sales modes based on the conversation.
[15:18] Erin defines relational, transactional, and neutral as sales mode terms.
[20:51] LuAnn and Erin discuss how to move forward with this mindset and the importance of being in community with others and taking care of ourselves.
[28:48] Erin speaks to the importance of building skills, getting coached, and practicing.
[37:23] Erin shares how knowing and owning your strengths is directly related to your pricing and value.
[42:17] LuAnn and Erin discuss the practice of deregulating the nervous system.
LuAnn Nigara and Erin Moore’s Ah-Ha Moments
“Don’t lose that person that’s compassionate and passionate and wants to help and so please, but just expand and then open your mind that there are skill sets that you can learn and one of them is sales. So you can still be you, but you actually have skills.” – LuAnn Nigara “I want to let every woman know your whole self is also clear, direct, firm sets boundaries, says no.” – Erin Moore “The difference between somebody who’s skilled and somebody who isn’t skilled in relationship to sales is you know how to pivot in and out of those three things of transaction of neutral, and emotive.” – Erin Moore “When we’re inside the bottle, we can’t see the label.” – Erin Moore “It’s not one size fits all, it’s helping and trying to identify where our strengths are. And then, to [Erin’s] point, expanding to include the other skill sets.” – LuAnn Nigara “Perfect practice makes great play.” – LuAnn Nigara
More About Erin Moore
Erin Moore has been a sales leader in the tech industry for over a decade. She has acted as a powerful force for the companies she has worked for such as Marquam and Centerspan, bringing a strategic mindset and technical skillset to directing their sales teams. While working in this male-dominated field, she began to develop a female-focused sales mindset approach that she wasn’t finding in traditional sales books. Now, Erin is passionate about teaching women how to sell in an authentic and personal way. Company: A Sales Conversation.
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