What Level is Your Design Business?

Tanna Edler: Seven Strategic Solutions that Saved a Spinning Interior Design Solopreneur

Episode 818 of A Well-Designed Business®

Today With Tanna Edler:

Welcome to A Well-Designed Business. Today with Tanna Edler, owner of TANNA BY DESIGN we learn the seven strategies she implemented to cut her work time in half, but doubling her income. This wasn’t always the case for Tanna. She worked eight years in business before she came to a realization that things had to change. She was overworking herself and doing the backend duties the “long way.” After attending Mydoma Studio’s 19 Hours, she was inspired to live by her new motto to “live easy.”

Pick It Apart

[2:17] Tanna shares the catalyst to her come to Jesus moment after 8 years as an interior designer. 

[11:35] Tanna talks about the first strategy she used to improve her business. 

[13.41] Tanna shares how she personally utilizes Mydoma’s Studio Management Tool.

[22:05] Tanna explains Mydoma’s Signature Discovery Call

[29:32] The fifth strategy of Marketing Team Outsourcing

[40:48] Tanna’s Education strategy and how Lu University was a huge contributor.

[47:50] How Tanna’s seven strategies have resulted in more time and more  money.

LuAnn Nigara and Tanna Edler’s Ah-Ha Moments

“Going into this, I thought that the design aspect was going to be the challenge. I thought I was going in with all of the business knowledge, but it was the complete opposite.” – Tanna Edler  

“When you’re investing in a website redesign, you do need to know what your message is. What would be the point of the pretty if you’re not talking to your ideal client from who you are.” – LuAnn Nigara

“You’re the epitome of understanding that no matter how good you are doing something there’s one little aha moment that unlocks a new level of awareness and strategy.” – LuAnn Nigara

More About Tanna Edler:

Hello, I’m Tanna Edler, founder of TANNA BY DESIGN. I own a Full Service Interior Design firm, based near Yakima, Washington with projects nationwide. Specializing in residential and commercial, new construction and remodeling projects.

My philosophy is ‘live easy’. My superpower is creating a space that just feels right, matching the lifestyle goals of my clients. I do this by listening and problem solving. My gift is using the results of this discovery to transform their home or office, enabling my clients to live their best life.

Born in Montana, my namesake, and growing up in the Pacific Northwest, I have always had an affinity for nature. From a young age I was intrigued by simplicity and natural shapes. You will notice my designs are emphasized by ample windows, an open floor plan and the idea of bringing the outdoors in.

After graduating from Washington State University and spending over a decade in corporate human resources as a trainer and coach, working with companies such as Microsoft and Amazon, my creativity pulled me to pursue interior design full time in 2011. I brought along a skill set of client management and procedure solutions which assist me in operating my business and offering a seamless onboarding process for my new clients.

Today, I am the only interior designer in Yakima, Washington as well as Washington State to have been awarded IDS Designer of the Year, eight years and the first in the Pacific Northwest to have received the coveted IDS Impact Award for my charitable interior design contributions in my community.

Collaborating with the interior design industry elevates my craft and has enabled me to gain vendor relations, allowing for endless interior products at my fingertips. I also care about the future of our industry and have enjoyed serving on the Board as a Director for the Interior Design Society. Recently, I have added Business Coaching to my offerings, mentoring other Interior Designers as they strive for the same success.

While my passion is design, I also love to create through writing. For the last ten years I have enjoyed contributing as an interior design writer for NorthSound Life Magazine and their affiliates.

White glove service, everything in its place, no worries, no hassle is what I stand for and runs through my virtual design team members and trusted list of architects, contractors, and trades partners I work with.

Connect with Tanna Edler




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Other Resources Mentioned:

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What Level is Your Design Business?