What Level is Your Design Business?

Sherry Schmidt: Closing the Sale in Commercial Interior Design

Episode 804 of A Well-Designed Business®
804: Sherry Schmidt: Closing the Sale in Commercial Interior Design

Today With Sherry Schmidt:

Today I am joined by Sherry Schmidt, owner of Form and Function. With 20 years of experience in the industry, Sherry offers individualized one-stop residential and commercial design services.

Today we are covering all things commercial design. Sherry puts all of her sales staff through a step by step training to teach them the art of conversation with clients. Whether you do commercial design, residential design and thinking about adding commercial, residential only, or you just think sales in general are scary, this episode will provide you with a ton of takeaways. You will also learn about Sherry’s course, the Consumer Centered Sales Method for Design Professionals, that will take sales training even farther giving you the confidence to close each and every sale.

Pick It Apart

[6:15] Sherry breaks down what she will be covering in our conversation about commercial design.

[15:00] Sherry explains what territorial restrictions refer to in commercial design.

[17:30] Being prepared with a list of questions about the project scope, budget and quality

[29:20] Tips on using what you know about your competition during the initial interview.

[49:59] What Sherry suggests designers watch out for in terms of budgeting.

LuAnn Nigara and Sherry Schmidt’s Ah-Ha Moments

“Every situation is different. There are no problems, just solutions.” – Sherry Schmidt

“How do I value engineering and still get the look for less?” – Sherry Schmidt

“A huge takeaway is do not underestimate the interview, if we can’t wow them during this step then we’re just wasting our time.” – LuAnn Nigara

More About Sherry Schmidt:

Sherry Schmidt’s studies in art and psychology spawned her interest in interior design. With 20 years of experience in the industry, she offers individualized one-stop residential and commercial design services. Her client-inspired designs incorporate distinctive elements sourced from global artisans and suppliers to create exclusively tailored spaces. Sherry is dedicated to building trusted relationships and to providing superior service to clients throughout the Midwest and beyond.

Connect with Sherry Schmidt




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Other Shows Mentioned:

#683: Jessica Matteson: The Client Experience is #1 in Design

A Big Thank You to Today’s Sponsor:

Today’s episode is sponsored by LuAnn University.

This is not just education. Not just the support of your colleagues. And not just a great experience. Each department and class is crafted to provide targeted, proven instruction in key areas for profit and growth—all specific to the interior design and window treatment industries

We are opening again this fall 2022 so do yourself a favor and look into this and all others we have coming at luannuniversity.com. The current roster for all of our 5 week courses are up, but please keep checking back because we are launching, brand new 3 hour intensives this semester as well. So check it out but go back in a few weeks to see the updates too.

What Level is Your Design Business?