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Power Talk Friday: Meredith Kallaher: How to Use Paid Ads to Grow Your Social

Episode 744 of A Well-Designed Business®
744: Power Talk Friday: Meredith Kallaher: How to Use Paid Ads to Grow Your Social

Today with Meredith Kallaher:

Welcome to A Well-Designed Business. Once a CPA at PricewaterhouseCoopers, Meredith Kallaher took her love of numbers and fondness for small businesses and became a certified paid ad specialist. Learn the strategy Meredith uses for her clients to grow their social following and advertise on social despite increasingly restricted targeting options.

Pick it apart:

  • [8:35] Meredith recaps the iOS 14 update of April 2021

    [13:25] Meredith explains a sample ad campaign creation

    [16:58] Meredith advises how to set up your social profile section

    [18:38] Meredith explains how to set up a social ad campaign

    [38:57] LuAnn shares a tactic for time blocking

More About Meredith Kallaher:

Meredith Kallaher helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising (i.e. Facebook and Instagram ads) and conversion copy writing.

Her 6 years of experience as a CPA with PricewaterhouseCoopers combined with her ownership of The Scout Guide Miami franchise where she developed an extensive advertising and social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns.

Connect with Meredith Kallaher



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A Big Thank You to Today’s Sponsor:

Mydoma Studio: Mydoma is your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness.

What Level is Your Design Business?