Power Talk Friday: Meredith Kallaher: How to Use Paid Ads to Grow Your Social
Today with Meredith Kallaher:
Welcome to A Well-Designed Business. Once a CPA at PricewaterhouseCoopers, Meredith Kallaher took her love of numbers and fondness for small businesses and became a certified paid ad specialist. Learn the strategy Meredith uses for her clients to grow their social following and advertise on social despite increasingly restricted targeting options.
Pick it apart:
- [8:35] Meredith recaps the iOS 14 update of April 2021
[13:25] Meredith explains a sample ad campaign creation
[16:58] Meredith advises how to set up your social profile section
[18:38] Meredith explains how to set up a social ad campaign
[38:57] LuAnn shares a tactic for time blocking
More About Meredith Kallaher:
Meredith Kallaher helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising (i.e. Facebook and Instagram ads) and conversion copy writing.
Her 6 years of experience as a CPA with PricewaterhouseCoopers combined with her ownership of The Scout Guide Miami franchise where she developed an extensive advertising and social media marketing expertise has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns.
Connect with Meredith Kallaher
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A Big Thank You to Today’s Sponsor:
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