What Level is Your Design Business?

Kristen Rivoli: New Brand, New Year: How Rebranding Can Work for Interior Designers

Episode 701 of A Well-Designed Business®

Today with Kristen Rivoli

Welcome to a Well-Designed Business. Many designers are interested in expanding their business, whether that involves bringing a product to the market, tapping into a new niche, or building up passive income. My guest today, Kristen Rivoli, brings interesting insight into this idea. She recently rebranded and added a passive income stream to her business, built on selling curated designs to those who love the idea of design but don’t have the budget for it. She’s sharing her insights with us in today’s episode!

Pick it apart:

  • [2:14] LuAnn and Kristen discuss the changes to the design world post-pandemic and how the industry has shifted over time. 
  • [14:41] Kristen discusses the importance of data, organization, and processes. 
  • [21:00] Kristen shares her new passive revenue stream and how she started it. 
  • [30:23] Kristen highlights how she branded her passive income stream without taking away from her luxury design brand. 
  • [1:01:07] Kristen emphasizes how she leaned on experts to help her launch the expansion of her business.

LuAnn and Kristen Rivoli’s Ah-Ha moments:

“The best advice I can give to my clients right now is, we’re going to move forward with the design, but we’re all just going to have to be a little more patient. Things are a little more upside down today. It’s just our reality of today.” -Kristen Rivoli


“Give all sides of the design world a try. Try it on and see if it works.” -Kristen Rivoli


“It is a challenge. Many designers have talked about the challenge of offering a different ladder of services that is different than their bread and butter or passion.” -LuAnn Nigara


“There are lots of potential clients who are not your client today, but they will be in five or eight or ten years. If you can offer a service to them that respects where they are now…that’s what you’re doing. You’re saying I know that you want something beautiful and you want someone to help you but you’re not quite ready for my full service, so let’s deliver something to you, let’s get you in the Kristen family, and in ten years when you’re ready, you’re going to think of me first.” -LuAnn Nigara

More about Kristen Rivoli:

Kristen Rivoli Interior Design, founded in 2009, is built upon my extensive experience designing luxury residential and large-scale commercial projects. With an expertise in new builds and gut renovations, I design premium homes customized to your tastes and needs. My designs have been featured in Architectural Digest, House Beautiful, New England Home, Boston Common, Domino, Boston Globe Magazine, and HGTV. A native of western New York and graduate of the Art Institute of Pittsburgh, I live with my husband, two sons, and dog just outside of Boston.

Connect with Kristen Rivoli:


Rooms by Rivoli




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A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio is the best place for you to manage all the details of your design projects. From time tracking to invoicing and receiving payments, even communication between you, your trades and your client. Go to mydomastudio.com/awelldesignedbuisness to get started today.


Other Shows Mentioned: 

#319 Power Talk Friday: Kristan McLaughlin – Your Local Design Center As A Resource for Your Interior Design Projects


#10 Denise McGaha – Deadline Driven Design

What Level is Your Design Business?