What Level is Your Design Business?

Power Talk Friday: Mickie Kennedy: Increasing Visibility & Credibility Using Press Releases

Episode 700 of A Well-Designed Business®

Today with Mickie Kennedy:

Welcome to A Well-Designed Business. For Power Talk Friday, small business PR pro Mickie Kennedy joins us to share a unique angle we can use to help get the attention of publications. Learn how to reverse engineer an effective press release that starts with ditching everything we know about design, allows us to gather feedback from consumers, and positions us as a thought leader in the industry.

Pick it apart:

  • [2:38] Mickie talks about why focusing on PR strategy matters

    [8:03] LuAnn summarizes how HARO and proactive PR differs

    [16:50] LuAnn and Mickie talk about a PR strategy schedule 

    [22:52] Mickie shares how to do “newsjacking” properly

    [27:50] Mickie suggests his take on the suggested number of survey respondents

    [32:08] Mickie offers his opinion about why PR helps your business

LuAnn and Mickie Kennedy’s Ah-Ha moments:

“Having those “as featured on” sections on your website convey expertise and is an implied endorsement.” – Mickie Kennedy

More About Mickie Kennedy:

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Connect with Mickie Kennedy:





What’s new with LuAnn Nigara



Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

What Level is Your Design Business?