Power Talk Friday: Michelle Butt: A Unique Idea to Improve Your Sales
Today with Michelle Butt
Welcome to a Well-Designed Business. By now, we all know that sales isn’t about convincing someone to buy what they don’t need or want. You care about your clients and their happiness. You want to make a sale that gives you the profits you want and provides your clients with something that will bring them happiness. Today, I’m talking with Michelle Butt, Master Coach and creator of Facial Intelligence, to talk about how using visual cues and facial features can help you relate to your clients in a stronger way, making the sales process even more of a win/win.
Pick it apart:
- [1:37] Michelle defines what facial intelligence is and why a conscious understanding of faces is helpful for business owners.
- [13:50] Michelle gives us insight into the 5 Facial Archetypes and how to use them to relate to sales targets.
- [20:00] LuAnn and Michelle discuss the importance of understanding yourself before you can truly understand others.
- [32:09] Michelle provides a key takeaway that can help you start applying Facial Intelligence right away.
- [51:37] Michelle shares more ways you can use facial understanding to strengthen relationships with potential clients.
LuAnn and Michelle Butt’s Ah-Ha moments:
“We all do unconsciously read faces, and most of the time we read faces for expressions because there are universal expressions that we can mirror and match and understand. And we do unconsciously to some degree read features to understand what they mean, but most of us don’t consciously do that.” -Michelle Butt
“We tend to think, ‘Oh well if I like this, then all I have to do is tell people all the reasons why I like it, and then they’ll like it too and they’ll want to buy it,’ but really people want to be treated the way they want to be treated.” -Michelle Butt
“Sales is a win/win. Sales isn’t about convincing you to have something you don’t want or need. Sales is my responsibility to figure out what’s the best and most wonderful thing that will complete whatever it is you’re trying to do. So every tool that we can utilize in order to illuminate what it is that you want, need, and drives you, and will help you become more successful in connecting with that sales target or potential client—I love it.” -LuAnn Nigara
More About Michelle Butt:
Michelle Butt holds an Honours BA in Linguistics from The University of Toronto, is a Master Coach and a Facial Intelligence Expert.
After more than 10 years of studying human communication and creating the Facial Intelligence body of work, Michelle has come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.
She’s built an understanding of how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).
By creating and implementing the F.A.S.T Method (Facial Acuity Sales Tactics), she has helped herself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.
Michelle has been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.
All her research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.
Connect with Michelle Butt:
FAST Guide download link: http://www.michellebutt.com/fastguide
What’s new with LuAnn Nigara:
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
A Big THANK YOU to Today’s Podcast Sponsors:
Kirsch: Kirsch recently unveiled their new Briza Motorization, allowing your clients to control their draperies in an instant from anywhere. It’s simple to install, quiet, and easily integrate with third-party systems. It’s even available on most of their most popular rods. Visit kirsch.com today to learn more!
Kravet: Kravet is always finding ways to make shopping easier for you. That’s why they refreshed their website to help your experience be even simpler. With the new redesign, you can quickly access all of your tools, like your account settings, price lists, current and past orders and more. The product has also been enhanced to offer more tailored results to get you what you’re looking for quicker. Visit kravet.com today to explore it for yourself.
Other Shows Mentioned:
#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team