What Level is Your Design Business?

Dwayne Bergmann: Empower Your Team to Own the Project Management While Maintaining Design Vision as the Creative Director

Episode 622 of A Well-Designed Business®
622: Dwayne Bergmann: Empower Your Team to Own the Project Management While Maintaining Design Vision as the Creative Director

Today with Dwayne Bergmann:

Dwayne Bergmann switched from a corporate career to launch a design firm because he loves to design. With a growing team and 40 active projects, how does he ensure he’s still doing the design work he loves? Dwayne guides us through the detailed structure, activities and deliverables he uses to allow him to manage a 13-person team while still staying close to the creative.

Pick it apart:

[21:57] Dwayne compares developing and executing business processes to the process of creating and editing a design project

[33:01] Dwayne explains how he directs his designers and oversees the design process

[49:07] Dwayne talks about how he controls the firm’s priorities

[1:02:30] Dwayne walks through the activities and deliverables of his structured design project management system

LuAnn and Dwayne Bergmann’s Ah-Ha moments:

  • “I’m managing reports, not transactions.” – Dwayne Bergman
  • “Having a detailed organizational process is what allows us to be creative.” – Dwayne Bergman
  • “The structure allows the creativity to flow uninterrupted.” – Dwayne Bergman
  • “Don’t spoon-feed your team. They have to be capable of making decisions and becoming effective leaders.” – Dwayne Bergman

More About Dwayne Bergmann:

Dwayne Bergmann Interiors is a renowned design firm driven by an inherent mission to create ideal backdrops for the lives his clients want to live. Founder and principal Dwayne Bergmann and his team value discovery, creativity and human interaction, and use these three as the jumping-off point for their evolved and highly tailored designs. They connect. They listen. They then use this information to design with abandon, taking risks and tearing down the walls of what’s possible to create spaces that are as authentic and dynamic as the individuals for whom they are designing.

Founded in 2013 and based in South Florida, with offices in Fort Myers and Naples, Dwayne Bergmann Interiors specializes in high-end residential, commercial and hospitality projects, from architecture and interiors to full-service design-build, throughout the United States, Canada, South America and the Bahamas. His projects have enlivened the pages of countless publications, including Luxe Interiors + Design, East Coast Home + Design, Gulfshore Life, and Naples Illustrated, among others. Inspired by art, nature and the visual curiosities of both the everyday and the extraordinary, Bergmann is known for his inventive kitchen and bath concepts, as well as his custom furniture designs. His ultimate goals is to have his clients walk into their Dwayne Bergmann Interiors—designed home and feel as if they can’t believe they get to live there.

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What Level is Your Design Business?