Rebecca Ward: Money, Mindset, Pricing, and Starting Your Interior Design Firm

Episode 1139 of A Well-Designed Business®

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1139: Rebecca Ward: Money, Mindset, Pricing, and Starting Your Interior Design Firm

Today With Rebecca Ward

Mentorship can make all the difference in your design career. Yet many new designers hesitate to take the leap, unsure how to translate their skills into a business or where to find the right support. That’s why Rebecca Ward—CEO and Principal Designer of Rebecca Ward Design in Sacramento—has made mentorship her mission. With over 18 years of experience and an award-winning residential design portfolio, she knows what it takes to step into this industry with confidence and clarity.

In this episode, Rebecca and I talk about what it really means to shift from an employee mindset to an entrepreneurial one, how to reshape your money mindset so you can lead clients at any level, and why cultivating a growth mindset is essential for long-term success. Whether you’re a baby designer just starting out or a seasoned business owner, you’ll find Rebecca’s grounded wisdom and practical guidance inspiring—and packed with lessons you can put into action right away.

Her artistic skill shines in creating contemporary spaces that fit the dynamic lifestyles of families today. She believes in enhancing lives through interior design, making surroundings more impactful for productivity and mood. Her goal is to create spaces that reflect clients’ needs, helping them be their best selves in the world.

Beyond her design prowess, Rebecca is dedicated to nurturing emerging talents in interior design. In 2021, she launched the “My Design Mentor” program, empowering individuals to succeed in the field. Her commitment extends to elevating the profession as a whole. Following this, Rebecca expanded her reach by hosting the “Design Curious Podcast,” sharing insights with a broader audience keen on exploring the world of design. She values a strong design community, actively investing in local peers through monthly gatherings that foster collaboration and growth.

Outside of design, Rebecca finds harmony in music, performing with her attorney husband in their acoustic duo. Cherishing family time, she enjoys moments with her two children and lively labradoodle.

Rebecca Ward’s journey is defined by her dedication to design excellence, mentorship, and unwavering commitment to both her craft and community.

Ah Ha Moments with Rebecca Ward

“Being a CEO requires so many more different skills and a whole new mindset.” – Rebecca Ward

“You cannot save your clients’ money for them. Your role is to design at the level they’ve invited you into, not to hold back because of your own money story.” – LuAnn Nigara

“I have this saying—I’ve said it a thousand times: Do I want to be right, or do I want to get what I want? Before I get on the phone, I know exactly what I want, what I’m willing to do for it, and what I’m willing to give up if I don’t get it.” – LuAnn Nigara

Connect with Rebecca Ward

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