What Level is Your Design Business?

Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

Episode 632 of A Well-Designed Business®
632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

Today with John Dupra:

John Dupra, Co-Founder and Director of Marketing for Revel Woods returns to the show to walk us through how designers can offer a valuable service to their clients and increase their project profit by becoming a flooring expert. Revel Woods is known for catering to the design trade by offering substantial training, concierge level service and customizable flooring options that allow interior designers to confidently include flooring in their new-build and renovation projects.

Pick it apart:

[41:26] John and LuAnn discuss how to work around the builder so you can spec the flooring

[55:28] John reviews how the flooring selector on his website works

[1:06:07] John explains how Revel Woods has disrupted the flooring industry’s retail model

[1:08:13] LuAnn recaps the value Revel Woods bring to the designer

[1:13:09] John explains the initial education and guidance needed to specify flooring

[1:21:34] LuAnn recaps the main benefits Revel Woods offers to designers

LuAnn and John Dupra’s Ah-Ha moments:

“Revel Woods is a hyper-personalized concierge service.” – John Dupra

“For projects that designers have flooring in, the designer should be the conduit for that industry.” – John Dupra

“This is an area where there’s money left on the table.” – John Dupra

More About John Dupra:

John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY.

John grew up helping his father when not in school before taking a job for Saint-Gobain, a large materials manufacturing company that made sundries for the flooring industry. He traveled the country as a sales engineer working with flooring contractors for eight years before deciding to join the family business in wholesale distribution.

It was there John saw the need to evolve the industry, by evolving its sales channels. If the correct platform was built, designers would be just as integral a part of the flooring industry as flooring stores. Making flooring a lucrative avenue for the designer, while providing a better experience to their clients. Revel Woods is that platform. Now designers are empowered to add flooring to their projects in a way that’s never been seen before.

John has been featured in a number of publications, and has been a guest on a wide range of podcasts including being recognized in Hardwood Floors Magazine’s first ever 40 under 40: https://hardwoodfloorsmag.com/2017/10/02/hardwood-floors-magazine-introduces-first-ever-40-40/

His favorite podcast to be on is A Well Designed Business and he doesn’t care who knows it.

Connect with John Dupra:





Other Shows Mentioned:

Corey Damen Jenkins #549 #388 #127

Deborah DiMare #117 #82

Kristen Scott Thomas #314

Ashleigh Esprit #136

What Level is Your Design Business?