Sandra Funk: Helping Designers Improve Their Business Systems

Episode 585 of A Well-Designed Business®

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585: Sandra Funk: Helping Designers Improve Their Business Systems

Welcome to A Well-Designed Business! LuAnn’s guest today takes efficiency to a whole new level, and she is also one of the co-authors in LuAnn’s upcoming book A Well Designed Business: The Power Talk Friday Experts, coming out in November 2020. Please welcome Sandra Funk back to the show.

After 20 years in the business, Sandra has gained a ton of information, a ton of expertise, and a ton of knowledge, and now, she is offering that expertise, that well-oiled machine to designers everywhere. The Interior Design Standard is a program that Sandra has put together, actual templates for designers to utilize her systems and processes. LuAnn is thrilled to announce that today’s show is sponsored by Interior Design Standard. You’re going to love what you hear!

Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us. This is interior design with a soul and a sense of place; reflecting your desires, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition. Sandra is an Accredited Professional for the Sustainable Furnishings Council. Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business.

Show Highlights:

Sandra provides an overview of the success of the first Interior Design Standard program that launched this past spring.
The most important feature of the Standard is the insanely accurate flat-fee calculator. The contract supports it and the processes take you through each step.
The email templates in the program have been picked at, refined, and perfected by clients over the last 15 years.
The Standard’s platform is built on the free version of Asana so that it removes a barrier to entry.
Sandra discusses her House of Funk norm and what the request-for-quote templates contain.
There is joy in efficiency: You get to sleep through the night because you’re not going to forget any of the important details because it’s all in the Standard.
LuAnn takes a look back on the very first time she met Sandra.
The Standard program took eighteen months to build prior to launch.
Zoom calls as a community and Q&A are a regular thing. The calls are social, collaborative, and encouraging.
The program processes get refined so users will get those updates.
You have to do the work to reap the benefits of the Standard.
The holy grail, according to those who have gone through the Standard, is signing your next client. Start with the potential client module, work them all the way through that, sign them, and then work them all the way through the full service process module from start to finish. Once you’ve gone through both the potential client and the full service process with one fresh new client, everything has been customized to you!