What Level is Your Design Business?

Jaipur Living, CEO Asha Chaudhary

Episode 526 of A Well-Designed Business®
526: Jaipur Living, CEO Asha Chaudhary

Welcome to a Well-Designed Business! LuAnn is so excited to finally be able to introduce this new sponsor to the show by chatting with none other than the CEO of Jaipur Living, Asha Chaudhary!

In this episode, you’ll be learning about Jaipur’s beauty, value, and social responsibility, as well as their customer-centric trade partner program and their easier-than-ever to browse website with stunning images.

Listen in to the conversation and please welcome Jaipur Living to the family!

As president and CEO of Jaipur Living, Inc., Asha Chaudhary brings a personal perspective to the rug industry: “I grew up around rugs all my life; it’s a part of me.”

From a childhood spent observing weavers and designers, Chaudhary has grown into a powerful design force within the industry. As the rare female CEO, Chaudhary has built a thriving business across rug constructions and textile accessories. Chaudhary’s father NK founded Jaipur Rugs, India’s largest manufacturer of hand-knotted rugs. She watched as he took the company from nine weavers in the family home to a global presence that employs more than 40,000 artisans. 

Chaudhary came to the U.S. in 1997 to attend Emory University in Atlanta, Georgia, graduating in 2001 as a Dean’s List scholar with a Bachelor of Business Administration, and a concentration in Finance. Chaudhary just graduated with a certificate from the Owner/ President Management program at Harvard Business School. She is also an active member of the Entrepreneurs Organization, Young Presidents Organization, Nest and ASID. 

After taking over leadership of the company’s U.S. operations in 2005, Chaudhary set out to expand on her father’s original vision to create beautiful lives through great design and respect for artisans. Today, she has broadened the company’s range of products and its customer base. 

Chaudhary has overseen new product launches of pillows, poufs, and throws, and a major restructuring and re-branding of the company to Jaipur Living, Inc. Jaipur Living’s customer base has expanded to include a broad mix of retailers, e-commerce dealers, and a sizable, loyal interior design following. 

Looking towards the future, Chaudhary wants to help bridge the world of handmade artistry with the end consumer. “I’d like them to understand and appreciate the harmony of the design process and their part in it – with the first spark of an idea, through the hands of an artisan, and ultimately into their home. And always with the intent to create beautiful lives.”.

Show Highlights:

  • Asha shares the compelling story of her childhood and her incredibly visionary parents.
  • Jaipur Living is a family enterprise and Asha’s Father is known as “the Ghandi of the rug business”.
  • Jaipur Living has a handmade, custom line of rugs and has award-winning designs and team: they were the winner of the last 2 Dallas ARTS Awards and 3 design awards in 2020 at Domotex in Germany.
  • 95% of interior designers rate Jaipur Living as better than other rug companies when it comes to products and customer service.
  • Asha praises the 40,000 artisans in more than 600 villages in India for the beautiful work that they do. These artisans earn a sustainable wage that far surpasses the industry average, and also receive access to healthcare, education, and social development opportunities, in partnership with the Jaipur Rugs Foundation.
  • Asha’s personal favorite features on their newly-designed WEBSITE includes real-time inventory, Pantone color matching, instant quotes, and the ability to customize the size and shape of more than 600 rugs.
  • Jaipur Living has a comprehensive swatch program: free swatches are available on every single product that they offer. Touch and feel, and share with your customers!
  • They have THOUSANDS of products in stock and ready to ship, and orders ship within 4-6 hours of receipt of order.
  • Jaipur Living works hard to design beautiful things across all price points, and they are proud of their dedicated customer service!
  • Creating beautiful lives is the mission of Jaipur Living, and they strive to keep the art of weaving alive. The art of weaving is passed down from generation to generation.
  • Asha shares how each and every rug has a story behind it.
  • LuAnn addresses the designers listening to the show regarding the value and practical reasons that it makes sense to work with Jaipur Living.
  • In future episodes, LuAnn will be sharing more about the value, features, and benefits of working with Jaipur Living, so stay tuned!
  • Thank you, Asha and Jaipur Living, for sponsoring this podcast!


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Power Talk Friday

Luann Live

LIVE CLASS with Sara Lynn Brennan, Starting April 22!

If you need help with your processes, in getting your business systemized so you can scale, you can hire, you can finally be confident in your projects, Process Leads to Profits is back! To find out all about this live class, taught over 6 consecutive weeks starting April 22, go to Process Leads To Profits.

Please Extend A Warm Welcome to Our New Sponsor By Visiting Their Links!

Jaipur’s Purpose Is To Create Beautiful Lives! Get Started Creating Yours, Now!

Jaipur Living’s Website – Easy to Browse, Custom Calculator, Products Ready to Ship!

Jaipur Living’s Instagram: #jaipurliving

Jaipur Living’s Facebook

Jaipur Living’s Pinterest

Book Mentioned:

The Healing Organization: Awakening the Conscience of Business to Help Save the World  by Raj Sisodia and Michael J. Gelb

What Level is Your Design Business?