What Level is Your Design Business?

Power Talk Friday: Claire Jefford: Rock the Consult

Episode 485 of A Well-Designed Business®

Welcome to Power Talk Friday! Claire Jefford joins us on the show once again today! Claire is an interior decorator, business coach, leader of the designer Facebook group Interior Design Business Strategies, a vlogger, and author of a chapter called Managing Client Expectations in LuAnn’s second book, A Well-Designed Business, The Power talk Friday Experts, Volume 1. In today’s episode, Claire takes us through her initial process. She shares her wealth of information about the best practices for handling all aspects of consultations with clients. Listen in today to learn how to set the tone for success right from the outset.

Claire started her award-winning decorating firm in 2011, and in 2017, she started a second business as a business coach. She is passionate about having organized processes, marketing, and creating videos. She was voted #3 Top Influencer in 2018, and she runs an active Facebook group called Interior Design Business Strategies, with more than 3000 design professionals from around the world. Tune in now for more!

Show Highlights:

  • Being upfront about the way that you work.
  • Managing your clients’ expectations, educating your clients, and communicating effectively.
  • Claire talks about her templated email system.
  • Setting the tone right from the start.
  • Claire always asks for payment upfront for consultations.
  • Keeping clear logs of everything.
  • 3-D design is the way to go!
  • Claire talks about what she brings with her to consultations.
  • Helping people as much as possible in two hours.
  • Clients like structure.
  • You have to let your clients know what you do.
  • Little things can go a long way.
  • Confidence is key!
  • Claire has some fabulous packages available.
  • Claire explains what WidWil is all about.

Bio: Claire Jefford began her award-winning Interior Decorating firm in 2011. She quickly grew her business & is the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach.

With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, valuable content creation & cheeky sense of humour.

Voted #3 Top Influencer in 2018, Claire does speaking engagements, panel discussions & live video broadcasts from various events across North America. She also runs a highly active Facebook group, Interior Design Business Strategies, with over 3000 design professionals from around the world.

Previous episodes mentioned in the show:

Maria Killam #58

Fred Berns #174

John and Theresa Dorlini (Circle Design Studio) #380

Claire was previously in episodes #237 and #325


Website: Claire Jefford

Facebook: Claire Jefford Designs

Facebook Group: Interior Design Business Strategies

Blog post-Claire mentioned in the show: 3D Renderings For Interior Designers

Kirsch: kirsch.com

Article: welldesigned.article.com

LuAnn Live: Luann Live

LuAnn’s Favorite Resources: Luann Nigara Resources


What Level is Your Design Business?