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Pulp Design- Carolina Gentry & Beth Dotolo: Successful Video Marketing & How They Did It For Their Firm

Episode 176 of A Well-Designed Business®
176: Pulp Design- Carolina Gentry & Beth Dotolo: Successful Video Marketing  & How They Did It For Their Firm

If you’re interested in hearing about innovative designers who are also really good at business, you’re in for a treat!

The guests today are Carolina Gentry and Beth Dotolo of Pulp Design. LuAnn really wanted to have them on her show. She’s been researching designers for the last year and a half and some of them have videos on their websites. Some of the videos are better than others, however, when she looked at those on Beth and Carolina’s website, they were so good that she just wanted to keep on watching! She really enjoyed how their personalities come across in a subtle, yet distinctive way and also that their high regard for one another is very clear. Listen in and find out why LuAnn couldn’t stop herself from falling in love with these two adorable rock stars!

Some of the videos are better than others, however, when she looked at those on Beth and Carolina’s website, they were so good that she just wanted to keep on watching! She really enjoyed how their personalities come across in a subtle, yet distinctive way and also that their high regard for one another is very clear. Listen in and find out why LuAnn couldn’t stop herself from falling in love with these two adorable rock stars!

She’s been researching designers for the last year and a half and some of them have videos on their websites. Some of the videos are better than others, however, when she looked at those on Beth and Carolina’s website, they were so good that she just wanted to keep on watching! She really enjoyed how their personalities come across in a subtle, yet distinctive way and also that their high regard for one another is very clear. Listen in and find out why LuAnn couldn’t stop herself from falling in love with these two adorable rock stars!

Pulp Design has studios in both Seattle and in Dallas and their team has been recognized and published by Architectural Digest, The Traditional Home and New York Times Magazine. Beth has received an ASID Legacy Of Design Award and she was also named Best Designer in Dallas in 2011 and in 2012. Fashion Group International recognized her as a rising star in Interior Design and she’s been named Dallas Design Glitteratti by Modern Luxury Magazine. Carolina has had more than fifteen years of experience in Interior Design and in Project management, with her work including award-winning New Construction and Renovated projects in Hospitality, Residential and Multi-family. Some of her projects have been for high-end hospitality brands, like Ritz Carlton, Hyatt Regency, Hilton and Mariotte, with her projects spanning all the way from New York City to Asia. Carolina was also a recipient of an ASID Legacy Of Design Award and she’s also been recognized as a rising star in Interior Design by Fashion Group International. LuAnn had so much fun talking to these ladies and she knows you’re really going to enjoy today’s episode. Listen in now!

Carolina has had more than fifteen years of experience in Interior Design and in Project management, with her work including award-winning New Construction and Renovated projects in Hospitality, Residential and Multi-family. Some of her projects have been for high-end hospitality brands, like Ritz Carlton, Hyatt Regency, Hilton and Mariotte, with her projects spanning all the way from New York City to Asia. Carolina was also a recipient of an ASID Legacy Of Design Award and she’s also been recognized as a rising star in Interior Design by Fashion Group International. LuAnn had so much fun talking to these ladies and she knows you’re really going to enjoy today’s episode. Listen in now!

Carolina has had more than fifteen years of experience in Interior Design and in Project management, with her work including award-winning New Construction and Renovated projects in Hospitality, Residential and Multi-family. Some of her projects have been for high-end hospitality brands, like Ritz Carlton, Hyatt Regency, Hilton, and Mariotte, with her projects spanning all the way from New York City to Asia. Carolina was also a recipient of an ASID Legacy Of Design Award and she’s also been recognized as a rising star in Interior Design by Fashion Group International. LuAnn had so much fun talking to these ladies and she knows you’re really going to enjoy today’s episode. Listen in now!

Today, LuAnn talks to Beth and Carolina about:

  • What went into creating their beautifully done videos.
  • That they wanted to create videos that people can really relate to.
  • How the videos really save them so much time.
  • The steps that went into the creation of their video.
  • What they wanted to communicate with their video.
  • How long it took to film all their videos.
  • How Carolina managed to overcome her camera shyness.
  • How much they invested in making their video.
  • How quickly they started making a return on their investment.
  • How they started out with their company ten years ago.
  • How they decided that they could work with a two hour time difference.
  • The support group that they work with.
  • That even though they work far apart, they all work as one unit.
  • How Beth and Carolina work together on all the projects so that the client can get the best of both of them.
  • That they think it really important to take some of their staff to Trade Shows.
  • The fun stuff that they do for team building.
  • The product line that they’re developing as an exciting next step for their company.
  • Beth and Carolina’s really awesome relationship.

Links:

http://pulpdesignstudios.com

What Level is Your Design Business?