Marina Case – How to Go From Hobby Decorator to Interior Designer

Episode 151 of A Well-Designed Business®

I have Marina Case with me today and she is the principal of The Red Shutters located in Warwick, New York. Marina is a self-described hobby decorator who has become an accomplished interior decorator. Today you will hear Marina talk about the specific steps that she took to create the interior design business that she has today that would be envied and admired by any of us. Marina has been honored as one of the top fifty New York designers in New York spaces. She has won national acclaim for her design at the spa at Glenn Mear Mansion which was named one of the top 100 places in the world to visit by Departures Magazine. She also hosts a radio show, a live show where she interviews many people in the decorating field. Good news! She will be making that available in a podcast very soon!

Show Notes:

  • What was the “aha” moment when Marina decided she was going to go into the design business?
  • In hindsight, when did she realize that she was interested in design?
  • How is she using the Historics, Textiles and Wallpaper class that she teaches to help other designers?
  • What is the Historics, Textiles and Wallpaper class really about and where can you take the course?
  • What is the difference between a skype design and e-design?
  • What is the difference between a construction package and a builder specification package?
  • How does she charge her services?
  • How can the project’s packages affect the cash flow?
  • What are some of the challenges that a new designer could face if they try to duplicate what Marina has done with her business?
  • What does it mean to be an unofficial brand ambassador for the Williamsburg brand?
  • What is the red list? 


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