In Good Company: CEO Conversations with Kate O’Hara:Is Your Next Idea a Revenue Driver or a PR Play? Part 2

Episode 1202 of A Well-Designed Business®

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1202: In Good Company: CEO Conversations with Kate O’Hara:Is Your Next Idea a Revenue Driver or a PR Play? Part 2

Today With Kate O’Hara:

Today on In Good Company: CEO Conversations with Kate O’Hara, we’re discussing diversifying your revenue—how to expand your business without losing focus on what’s already working.

Kate O’Hara, CEO and Creative Director of O’Hara Interiors, joins me to unpack what it really looks like to grow beyond design. We talk about service expansion—adding furnishings to construction, or vice versa—opening a second location, stepping into commercial, and what to know before diving into retail or e-commerce.

We also get honest about the “fun stuff”—books, licensing, TV, speaking, and podcasts—and why those often fall into the PR bucket, not the profit one. Kate shares how to test new ideas as CEO-level experiments, keep your core business airtight, and balance quick wins with long-term plays that build lasting opportunity.

If you’re ready to grow with intention, this conversation will help you run every next move like a CEO.

LuAnn Nigara and Kate O’Hara’s Ah-Ha Moments

“When you are diversifying, each moment of diversification is an experiment.” – Kate

“When you go to diversify…you’ll immediately see what isn’t buttoned up in your core business.” – Kate

More About Kate O’Hara

Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.

Connect with Kate O’Hara

What’s new with LuAnn Nigara

⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠

⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠

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