Brook Devenport- How To Turn Your Side Hustle Into A Flourishing, Profitable Business

Episode 107 of A Well-Designed Business®

Hi Welcome to another episode of  A Well-Designed Business. On the show today I have Brook Devenport. Brook is the owner of Blinds & More located in Minnesota. We are going to hear Brook’s personal story and how she took a business that practically started by accident and after nearly 6 years she transformed it into a well run, profitable business with 7 team members who together do both custom window treatments and interior design in Southern Minnesota and Northern Iowa.

Show Notes 

  • The business didn’t magically grow into a high earning business.

It took a lot of planning and tool-using

  • Initial sales targeting was $60,000 in yearly sales.
  • On the second year annual sales was $178,000.
  • Current sales run to $650,000 annually
  • Sales goal was but sales was
  • Things they did differently to achieve the sales goal
  • Her husband’s role in the success of her business
  • Tracking appointments and tracking dealer’s performance
  • All the tools they installed to track and monitor the business
  • Their “ahah” moment
  • Color coding the hard files
  • The Tony Robbins effect on their business
  • Being intentional. What it means
  • When they decided to run a business, to work on her business, not simply in her business.
  • The role of advertising on her success
  • Quotables:
  • If you know how to sell, you can sell almost anything. – Luann
  • Take responsibility for setting your goals for monitoring your expenses, for analyzing every project for net cost and net profits.
  • Manage your business with your eyes wide open.

You can find the rest of the show notes and resources  at

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