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What Level is Your Design Business?

Jenny Slingerland

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Viewing 15 posts - 16 through 30 (of 115 total)
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  • in reply to: Week 1 – Conversation Thread #47174
    jennyslingerland
    Participant

    @Meagan Great question! If you can use cad within SketchUp, you are good to go! Most architects send their plans in cad format (.dwg) so as long as you can import that, you’re golden.

    in reply to: Week 1 – Conversation Thread #47154
    jennyslingerland
    Participant

    10. Q: When you give the 15-25% for change orders, is that of the overall budget for that iem – ie all plumbing budget, or is that percentage of the cost of particular item item that is over budget?
    A: I do not give the change order fees, the builder/GC does that. It’s up to them how they charge that if it’s per item or on the total amount they are over.

    11. Q: Do you use software like Materio with QR codes for selections to place onsite?
    A: Great question, we discuss this week 5!

    12. Q: Have you ever handled procurement for contractor and contractor pays you a fee from the trade discounts they get?
    A: I would never do this. In my opinion it’s a way for them to put all the work, time and liability on you. They should never ask you to do that. They get paid for running the job and they should not ask you to handle one of the largest parts of the job, ordering, procurement, tracking, delivery, handling damages, etc. Our job is to design the home, create a spec book and move on to the next project (and paycheck), not get weighed down in orders or to take on the liability of the materials getting damaged or walking off the jobsite. I would be very leery of working with a contractor that does that.

    13. Q: I’ve heard Brad Leavitt talk about “Design Book” – is that the same as a “Spec Book”? He’s probably referring to what you created! A: Yes! Same thing! Maybe I should call it the Design Book now. 😉

    14. Q: Will we see an example of the detailed drawings you include in the spec book?
    A: Absolutely! Week 4.

    15. Q: Where is most affordable place in town (I’m in Scottsdale) to have architect’s plans printed? A: If you ask the architect for a set of plans they will usually provide those for you at no cost. 🙂 Happy to have a fellow Arizonian in the class!

    in reply to: Week 1 – Conversation Thread #47153
    jennyslingerland
    Participant

    6. Q: Do you have a class about how to estimate hours for tasks in a new build?
    A: We touch on it, but timing is individual for everyone. I may select things faster or have access to showrooms that are 10 min for me versus someone who may need to account that their showrooms are 30 min away so they will need to account for a little more time in their estimate to account for that. Obviously if the latter I would recommend batching trips to the showrooms to cut down on time spent driving.

    7. Q: So are 3D renderings needed or just moodboards and elevations?
    A: Totally up to you. Some designers have people in house that do 3D renderings, which is awesome! Some people hire out 3D renderers (Duke Renders does a beautiful job if you need someone) and some people rely on design presentations like this. Whatever works best for you and your clientele, there is no requirement for 3D renderings. If you want to add that to your services, just make sure to know the cost of the renderings so you can add that into your pricing.

    8. Q: Does the Price/sf you charge go up if the duration of the project is over x months?
    A: No, the price is what it is if you’re charging a flat fee. However, like we talked about in class, you can put in your contract that your flat fee covers the time from start to turning over the spec book. You can add x amount of hours like we discussed, “plus x amount of hours for onsite meetings, communication with builder, general contractor, vendor, walk throughs, etc.. Once the x amount of hours have been used, we are available at our hourly rate of $ x.”

    9. Q: Do you charge mileage and travel time, or do you incorporate into the price/sf?
    A: If I charge hourly, I charge for travel at my hourly rate but for only one way. I’ve done that forever, but you may feel like you want to charge the full amount and that’s fine, whatever is best for you. If I’m doing a flat fee, I try to estimate time for travel when I’m creating my scope of work.

    in reply to: Week 1 – Conversation Thread #47152
    jennyslingerland
    Participant

    4. Q: How do you discuss your fees at this meeting? Per sq/ft or hourly rate?
    * I responded to this question thinking it was in reference to a client meeting. After further thought I think you may be referring to the meeting with the builder, when you are meeting them and showing them your spec book. The answer, although now directed for the builder meeting, not for the client, is still relevant and can be discussed in the same way.

    A: My process: In general our fees have been discussed in our Discovery Call, when a client first reaches out and we let them know how we price. I ALWAYS price by the hour for remodels because there are so many unknowns. For a build I do a flat fee based on the hybrid of the square foot & time estimate. Once the plans are finalized I prepare my spreadsheet with all the rooms and all the selections that need to be made for those rooms. I also have a column to estimate how long I think it will take me to select those items and a column that multiplies the amount of time by our hourly rate . I will go more into that in a future class.

    So to sum it up I would tell the builder, “For remodels we charge $x per hour. For new builds we charge a flat fee based on the scope of work for the home. Once we have floor plans for the project we carefully develop a scope of work based on each room including the design, selections, drawings and documentation required for each space to help determine the flat fee.”

    Hopefully that helps.

    5. Q: Do you track the budget on client’s behalf and report on update calls?

    *I misread the question AGAIN! But that’s okay, both answers will be helpful.
    A: Tracking budget for client: I do not do this. It’s impossible for us to track a budget because we don’t know the cost of labor, drywall, nails, lumbar, etc., we know the prices of the things we select for the home, but that’s it. Also, we may be in budget when we select the items but if it takes 18 months to get to the point they are ordering an installing the item, the prices will likely have gone up, so best to let the builder handle the budgets.

    Answer for what I thought it was asking about tracking time for the client (don’t ask me how I got there!) 😉
    A: If you are doing a flat fee, the time tracking is for you so that you can run the report of hours at the end of the project to make sure your estimate was accurate and you charged enough and were profitable.

    If you are charging hourly, in Timely you can export your hours into a PDF and send that off as your invoice. If you want to record all your hours (to run reports at the end of the project) but don’t want client to see the entries for time you’re not charging for, you can export only “billable hours.” You have the option to make entries “not billable,” which means you can still have an accurate accounting of your time at the end of the project but the client doesn’t see and isn’t charged for the extra hour you spent at the lighting showroom meeting your rep and learning about their products and finishes.

    *This is like we discussed in class that as you’re starting out it may take you longer to select items, but you don’t want to charge the clients for the time you’re spending learning more about materials, that’s time you are investing in your education, not necessarily billable. Hopefully that makes sense.

    in reply to: Week 1 – Conversation Thread #47151
    jennyslingerland
    Participant

    1. Q: Do you recommend sending an email to client and contractor after every meeting, regarding what was discussed.
    A: I have done this and it’s been appreciated by all, but know that it takes time, so add a few hours into the estimate to “prepare and share meeting notes.” I wouldn’t add that as a line item for them to see, just internally know that you’ll need some hours there to play with.

    2. Q: To what level do you have the design developed before the budget is estimated? And if you design before the budget is established, how do you get clients on board without knowing what it will cost them?
    A: 99% of the time we haven’t made any design decisions without having the budget first. You don’t want to spend time making selections only to find none of them are in budget. The budget is one of the very first things that will come out of the client/builder meetings because most times they want a budget before they sign the contract with the builder.

    3. Q: How do I find out my state laws about what I legally can/can’t do about regarding installing plumbing, or any other items without a contractor’s license? Where do you recommend starting?
    A: Every State has an agency that oversees licensing of various industries, including construction. In Arizona it’s called the “Register of Contractors.”

    in reply to: Week 1 – Conversation Thread #47146
    jennyslingerland
    Participant

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    in reply to: Week 1 – Conversation Thread #47145
    jennyslingerland
    Participant

    Caitlin, great question! I always work in cad because the floor plans that you get from the architect will be in cad or occasionally in revit (rarely). I’m not familiar enough with that program to know if you are able to upload the .dwg files and work off those. If so, that’s great! At the end of the day you just need to be able to make sure you can export elevations to scale for the builder/GC.

    in reply to: Week 5 – Conversation Thread #38423
    jennyslingerland
    Participant

    @carol.borowski I am so happy you found the class helpful! That’s the best feedback I can ever hope for! Good lucking as you take your spec book to the next level!
    You’re correct, we typically don’t print them to scale, instead using the dimensions for reference. I found that the books were getting so thick when we printed them at 1/2″ scale, you almost needed a page per elevation. Some people will do it to scale, so totally up to you!

    in reply to: Week 5 – Conversation Thread #38361
    jennyslingerland
    Participant

    Hi again!

    I realized that those of you who weren’t on the call today won’t be able to see the contact information I put in the chat for my friend’s company that helps with social media, etc. Her name: Alexis Kailas Sacks Website: Kayluxcreative.com

    *Disclaimer: I have not worked with her before so I can’t speak of results that I’ve personally experienced. I know she’s a hustler and takes pride in her work though.

    in reply to: Week 5 – Conversation Thread #38359
    jennyslingerland
    Participant

    Hi Everyone,

    I know most of you will be watching the class on video, it was a small class today, probably due to the change of day. I want you to know that I will be answering questions here in the conversation board, so feel free to ask any questions you have! Today we covered QR codes, a little more on spec books and then it was open to Q&A. We discussed pricing, how to get the furniture package at the same time they sign the contract, social media, estimating hours for proposals and lots of other goodies. I want to make sure that eveyone has the opportunity to ask their questions, so don’t be shy! I’ll be answering questions from the conversation thread for another week and a half or so.

    Lu’s team is going to upload new slides for this week and a document about the spec book to dropbox for you that pertain to today’s class.

    Please follow through and make sure that you complete your spec book! The spec book will be your best sales tool as you reach out to general contractors and builders. Use it to sell yourself to builders AND clients! Show them what you are able to bring to the table that the majority of designers aren’t able to! They will be so impressed with your skills and organization. If you make their lives (builders or clients) easy you will be referred time and time again! Show your spec book of on your IG feed or any social media. So when potential clients are checking you out, they can see what you bring to the table in addition to your beautiful designs! Don’t feel overwhelmed, you can do this!

    Thank you all for being so amazing I have loved teaching you! If you would please fill out the questionnaire they send out so I know how I’m doing and where I can improve.

    One last thing to note: If you feel like you need a little more help with your process, the spec book, etc. I am available for one on one coaching. If you click on the “book now,” button on the website it will take you to a questionnaire. You can let me know you were in the class, to avoid filling out all the sections and then let me know how I can help you. https://www.blackinkinteriors.com/coaching

    Best of luck to everyone! Get your spec book completed and kick some booty!

    Jenny

    in reply to: Week 4 – Conversation Thread #38284
    jennyslingerland
    Participant

    Hi Everyone!

    Thanks for a great class!

    I have a confession… I went through next week’s slides today. The portion about how to put the spec book together was for next week. No worries though, next week we can go over the additional elevation slides I added and ANY questions you have from the course, from the beginning to now. I will also look into QR codes for next week. If anyone has a favorite program or way of creating them, let me know!

    Just as a reminder, next week’s class with be on Wednesday instead of Thursday, at the same time. You should have received that information prior to the course starting, but just in case you forgot or didn’t notice the change, I wanted to let you know.

    Lu’s team has the updated slides from this week and will be uploading them to dropbox for you. I left next week’s slides on the updated week4 slides since we went over it today. Maybe some of you are ready for it, so I didn’t want to make you wait for the slides til next week.

    in reply to: Where is the workbook?? #38081
    jennyslingerland
    Participant

    There should have been a “pre-class” folder you got access to. It had the homework download and the workbook. I’m guessing it would be in the same area as the weekly class slides. If you can’t find it, email hello@luannnigara.com and they can help you. I don’t have access to see what they sent you, so I can’t be of more help. Let me know if you have any trouble getting it.

    in reply to: Week 2 – Conversation Thread #38059
    jennyslingerland
    Participant

    Here is the link to fill out for the Sherwin Williams professional paint kit, it’s great for your library!
    One of the questions asks for your account number if you want a CEU, that must have been for a class they offered, so just leave that blank.
    The last question asks who referred you, I guess that would be me, Jenny Slingerland with Black Ink Interiors. You could also put my reps name who is the one who sent me the link, Laurie Clark.

    https://forms.office.com/r/ByhaUtJjtQ

    in reply to: Week 1 – Conversation Thread #38048
    jennyslingerland
    Participant

    @liz.dickson Typically the budget we’re given is for decorative lighting. The electrician usually includes the cans in his bid. But it’s a great question to ask the builder if you’re not sure of their process.

    in reply to: Week 1 – Conversation Thread #38010
    jennyslingerland
    Participant

    @diana.lombard No worries!!! 😉

Viewing 15 posts - 16 through 30 (of 115 total)
What Level is Your Design Business?