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Buy Wholesale for Profit 101

UNLOCK THE POWER OF WHOLESALE PRICING FOR INTERIOR DESIGNERS • WITH KIMBERLY HORTON
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Welcome to the industry’s best shortcut to transition from retail to trade sourcing.

As a fellow designer, I can tell you that mastering wholesale practices isn’t just a ‘nice to have’—it’s essential for your business growth and profitability.

If you’re relying solely on retail or feeling overwhelmed by the complexities of wholesale sourcing, this five-week course will change everything. Whether you’re just starting out or have been in the industry for years, I’ll guide you through a comprehensive process to transform your business model.

Join me as I help you navigate the world of wholesale, from opening trade accounts to optimizing your pricing strategies. You’ll gain the knowledge and confidence to leverage wholesale opportunities, increasing your profitability and driving professional growth.

Stop leaving money on the table and start maximizing your design business’s potential through smart wholesale practices. Interested? Sign up for LuAnn’s updates and early bird pricing!

Your 5-Week Journey to Wholesale Expertise

Week 1
Introduction to Wholesale

Discover the world of wholesale and its benefits for designers. Learn how wholesale companies operate, what you need to open an account, and why designers mark up. Plus: Understanding the path to wholesale success.

Wed. January 22nd at 11 AM ET

Week 2
Navigating Receivers and Locating Vendors

Master the use of receiving companies and learn to communicate value to clients. Explore strategies for attending markets, gathering vendor information, and understanding pricing structures. Plus: A breakdown of good, better, best options in wholesale.

Wed. January 29th at 11 AM ET

Week 3
Preparing for Profit

Learn the best methods for opening accounts and what to do if you face challenges. Explore buying groups and showrooms, and master sourcing shortcuts. Plus: Understanding different pricing models and vendor terminology.

Wed. February 5th at 11 AM ET

Week 4
Pricing for Profit

Deep dive into MSRP vs. MAP pricing and learn how to get accurate quotes. Explore options for charging clients and understand payment terms. Plus: Calculating standard markups and additional fees to ensure profitability.

Wed. February 12th at 11 AM ET

Week 5
Handling Inventory and Client Satisfaction

Master the inventory and inspection process, and learn how to file claims. Discover strategies for navigating difficult clients and communicating wholesale value. Plus: Addressing client concerns and protecting your business legally.

Wed. February 19th at 11 AM ET

LuAnn's A-Ha Moments

What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!

Tues. March 18th at 12 PM ET

LuAnn Nigara
Meet Kimberly Horton

Kimberly Horton, HGTV Designer of the Year and founder of House of Savoy Studio, brings nearly a decade of design expertise. Since 2020, she has also served as an educator, mentor, and advocate at the Interior Design Collaboratory™, empowering detail-oriented designers to grow successful businesses through her value-packed guidance. Implementing wholesale in her design business has driven her revenue from $8K to $300K and she desires to normalize ‘trade secrets’.

Upgrade your business model with wholesale mastery.

There’s no substitute for the confidence that comes from truly understanding wholesale practices and how they can maximize your profits.

Wholesale sourcing doesn’t have to be overwhelming or mysterious. Mastering it is empowering and essential—whether you’re just starting out or looking to scale your established business.

  • Transform from retail reliance to wholesale proficiency, opening up new avenues for overall growth and significantly healthier margins
  • Gain actionable strategies to implement immediately, including how to navigate receiving companies and open trade accounts
  • Learn to confidently address client concerns about buying products sight unseen, enhancing trust and satisfaction
  • Master pricing strategies that allow you to charge what you’re worth and add proper margins to your services
  • Acquire a step-by-step guide to navigate this complex topic, making wholesale practices accessible and manageable
  • Implement industry standards that will set your business apart, whether you’re a solopreneur or managing a team

Eager to transform your sourcing strategy and boost your bottom line?

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

Buy Wholesale for Profit 101

UNLOCK THE POWER OF WHOLESALE PRICING FOR INTERIOR DESIGNERS • WITH KIMBERLY HORTON

Registration Opens
November 11th, 2024

Click here to sign up for updates on the upcoming semester!

FAQs

  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • What are the dates and times of the course meetings?

    We meet on Wednesdays for five weeks at 11:00am ET.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

Is this course for you?

We a great fit if…

  • You feel creatively limited by retail options and want to increase your profits
  • You find the thought of transitioning wholesale to be overwhelming—from both a systems and a sales perspective
  • You’re new to using wholesale companies and want the shortcuts to success

We’re not a fit if…

  • You don’t want to use wholesale companies
  • You’ve already mastered working with wholesale companies
  • The retail model works for you and you don’t want to expand your business

Wondering which course is right for you? Find out here!

What Level is Your Design Business?