What Level is Your Design Business?

Understand and Leverage Wholesale Furniture

Stop Buying Retail with Traci Connell

This is a proven system and I’m the case study.

Buying wholesale—at deeper and deeper levels—was the game-changer for my business. And it will be for yours too. Learn to scale your business by creating a revenue model of selling furnishings that increases net profit. Make more money in the same amount of time.

If you’re buying retail through showrooms with a minimal discount or not selling furniture at all, this is for you. If you’re tired of trading time for money, it may be time to change your business model and think bigger.

At the end of my course, you will know how to achieve financial freedom, break out of a limiting mentality, and gain confidence in front of your clients.

The 6 Steps to Making Maximum Profit through Buying Wholesale

Week 1
Pivoting Your Business Mindset


What are the differences between consultancy and furnishings business models? What is the procurement timeline? Specific advantages of wholesale margins vs. retail? Plus: Traci’s Furniture Revenue Forecasting Tool to project past a net income of $100k.

Wednesday, March 17th at 11:30am ET


Week 2
Developing a Buying Co-op


What are the characteristics of successful partners? What are the desired strengths? Red flags? Plus: Traci’s Business Formation Checklist and template to develop and organizational chart for partnership success.

Wednesday, March 24th at 11:30am ET


Week 3
Outreach to Vendors/Manufacturers


How do you develop a list of target vendors? How do you communicate your value to vendors? Plus: Traci’s cheat sheet of preferred manufacturers and tip sheet for communicating with vendors.

Wednesday, March 31st at 11:30am ET


Week 4
Pricing your Furnishings and Design Fees


What is your pricing sweet spot? How do you convince clients to buy? How do you develop a budget? Plus: Traci’s preferred method for developing a design fee and furnishings budget.

Wednesday, April 7th at 11:30am ET


Week 5
Processes and Systems for Expansion


What are the tools of a successful reseller? Which project management software should you use? What is the timeline from presentation to installation? Plus: Traci’s Top Tip Sheet for considering a receiving warehouse and a no fail project timeline template.

Wednesday, April 14th at 11:30am ET

Week 6


Let’s put it all together! We’ll answer any lingering questions, celebrate the change that has occurred over the previous six weeks and—most importantly—decide on a clear path forward.

Wednesday, April 21st at 11:30am ET

LuAnn Nigara
Meet Traci Connell


Traci, owner of Traci Connell Interiors, grew her design business into a multi 7-figure firm during the most challenging period of her life. Seeing herself in many designers as they experience setbacks in life and businesses lead her to create her coaching program to help them break through their circumstances and scale in a big way!

It is time that we stop thinking small.

Expand your business model by adding the furnishings component in a serious way.

Following this course, you will:

  • Be more appealing to clients! Owning a buying coop will allow you to offer them bigger discounts since you will be buying at a deeper level.
  • Automatically land larger projects with bigger fees. That is exactly what Traci did out of necessity and scaled her business by 20 times in 8 years.
  • Gain personal fulfillment. Achieve your goal of getting to the next level in both income and status.

Join Traci as she cuts the industry fluff and reveals her proven formula to go from a Design Consulting firm buying at designer pricing to a trusted furniture reseller earning larger margins from product sales.

Her course and templates will allow you to duplicate her system and stop living from paycheck to paycheck.

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 6 SPECIFIC TOPICS: 6 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

Understand and Leverage Wholesale Furniture

Stop Buying Retail and Start Making Maximum Profit

Spring Quarter Kicked Off on March 17th

Check back at luannuniversity.com for updates as we launch the curriculum for our next quarter!


  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

  • What are the dates and times of the course meetings?

    We meet on Wednesdays for six weeks at 11:30am ET.

  • I want to register! How do I sign up?

    Registration is currently closed. Check back at luannuniversity.com for updates as we launch the curriculum for our next quarter!

What Level is Your Design Business?