What Level is Your Design Business?

Storytelling for Creatives


It’s a fact: Well-crafted success stories will help you attract the right clients to your business.

If you find that clients are ghosting you, not returning your phone calls, or frequently deciding to “go with someone else,” this course is for you.

You don’t need to have a team or a giant budget to implement what you’ll learn. What you need is the ability to be vulnerable and to lean into the power of your story.

It’s time to be seen as the ONLY real option. Interested? Sign up for LuAnn’s updates and early bird pricing!

5 Clear Steps to Effective Storytelling

Week 1
Setting the GPS

Where are we going? What are your business goals? Why do you want to accomplish these goals? How can you start telling powerful stories today? Plus: Explore the dos and don’ts of storytelling.

Week 2
Start with Why

Why are you doing the work you’re doing? How can you shape your ‘why’ and your origin story? How do you connect the dots and dig deeper into what drives and motivates you?

Week 3
Your Core Values

What makes you feel most alive and excited? How do you want people to feel after they’ve interacted with you or your business? Jude will walk you through coming up with five core values for your business and brand.

Week 4
Bringing Your Client Behind the Scenes

How do you choose the right story to tell throughout the client experience? How can you position yourself as the expert and trusted advisor? Plus: Begin to build your personal “story bank.”

Week 5
Transformational Client Stories

How do you tell a story about a successful client project? How can you communicate the hard work you put in to make a project successful? Plus: Learn to explore and craft these stories so you’re able to show the value you create for your clients every day.

LuAnn's A-Ha Moments

What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!

LuAnn Nigara
Meet Jude Charles

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Discover how to attract your dream clients.

In this course, Jude will help you craft three powerful stories—your origin story, your why story, and your transformational client story—and show you exactly where to use each story in every part of your business.

By the end of this course, you will know how to…

  • Be the only option in your prospect’s mind
  • Communicate your unique approach to interior design / unique approach to your business
  • Find the voice for your business so that you’re not just another interior designer
  • Pinpoint what makes you special
  • And much more…

Ready to perfect your storytelling skills—and elevate your sales and marketing to new heights?

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

Storytelling for Creatives


Click here to sign up for updates on the upcoming semester!


  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

  • What are the dates and times of the course meetings?

    We meet on Tuesdays for five weeks at 11:00am ET.

Is this course for you?

We’re a great fit if…

  • You struggle with attracting and connecting with your ideal client in a consistent way
  • You have a hard time communicating what makes you unique and different from any other designer
  • You struggle with getting new leads to understand your unique approach and why you’re the only option for them
  • You want to raise your rate and go after bigger opportunities beyond design

We’re not a fit if…

  • You’re not willing to dig deep and put in the work to find stories
  • You’re not willing to be vulnerable
  • You’re not looking to charge more money and stand out from a sea of noise
What Level is Your Design Business?