What Level is Your Design Business?

Sales for Creatives

Because Knowing How to Sell is Non-Negotiable

When you uplevel your sales skills, you increase your revenue.

And here’s the really good news: Sales technique can be learned.

When I speak with designers, they often say things like, “I’m just not good at selling” or “You’re lucky, you’re a natural at sales.” Well, ok—maybe it’s never going to be your superpower, but what if you could be just a bit better at selling? Could that make a difference in your business, in your bottom line?

You spend so much time thinking of ways to attract new clients, creating Instagram posts designed to get people to call you, going to networking events, meeting builders and realtors for coffee. Yes, all good tactics for building your pipeline but what if you simply closed more of the clients who have already found you? And, what if you sold every project at just a bit higher margin?

Learning sales skills is essential and the best, most direct way to impact your profitability. Make more money, with less clients, in less time. Starting to see what I mean? I can teach you how to do this. 



Uncover Your Money Stories


Where do your money stories come from? Why you have to explore your stories, expose the flaws in them and re-write them, once and for all.

SUMMER • Jul 10
FALL • Sep 11

Set the Stage for Success


How we make agreements, explain services, and set up our process are all key. Learn how to reinforce your words so they have meaning.

SUMMER • Jul 17
FALL • Sep 18

Don’t Save Your Clients Money


You serve your client at the highest level when you respect their decision to hire you. How we fail at this and why you cannot.

SUMMER • Jul 24
FALL • Sep 25

Take Clients At Their Word


Stop reading into the words and actions of clients and vendors. Learn to take clients at their word. Teach them to communicate clearly.

SUMMER • Jul 31
FALL • Oct 3

Don’t Take Clients At Their Word


Learn to uncover what is really being said when people say one thing and mean another. Finding the discrepancy is key to resolving problems.

SUMMER • Aug 7
FALL • Oct 9

What To Do When You're Wrong


You ordered the wrong item or sent an invoice with a wrong amount. How do you handle the problem, retain your credibility, and keep your client?

SUMMER • Aug 14
FALL • Oct 16

When the Client or Vendor is Wrong


Learn to diffuse confrontation and manage the situation like a pro. Help them acknowledge their part in the problem and help them save face.

SUMMER • Aug 21
FALL • Oct 23

What You Will Do / What You Won't Do


Clear service offerings, clear boundaries and clear responsibilities provide the road map for smooth, profitable projects. How do you make it happen?

SUMMER • Aug 28
FALL • Oct 30

LuAnn Nigara
LuAnn Knows a Thing or Two About Sales

LuAnn Nigara

Host of A Well-Designed Business®, Co-Owner of Window Works

LuAnn has sold between 750K and 1 million in sales, year after year after year. Learn first hand—live—the strategies she uses for selling, negotiating and creating win-wins for herself and her clients.

Selling is problem solving.

Whether you’re selling a design solution or a business resolution, negotiation and sales skills are a must if you want to be a successful creative entrepreneur. When it comes to this topic, I have a lot to share:

  • Projects that go smoothly, without any hiccups, are not only unrealistic, they are also easily forgettable to our clients. Sales and negotiation skills will help you control the narrative and reframe even the stickiest situations in the mind of the client.
  • Successful project management relies on your ability to gather, manage and lead a team. Selling and negotiating skills are at the core of these activities.
  • A successful transaction is when you deliver the service, product or solution that is best for your client. A successful business is when you make a profit on what you sell. An exceptional sales pro finds the away to achieve both. I will teach you how to do that.

Excellence is a decision. Will you decide to be as excellent a sales professional as you are an interior designer? I hope so.

What Is Included?

  • LIVE VIDEO COACHING CALLS WITH 8 SPECIFIC TOPICS: 8 weeks of 1 hour and 15 minute live zoom video coaching with 30 - 40 minutes of LuAnn teaching the topic and 30 - 40 minutes of live Q&A.

  • PRIVATE FB GROUP FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. LuAnn and your peers will deepen your understanding of the sales and negotiation process.

  • RECORDINGS OF EACH SESSION: Review and re-absorb as needed! Recordings of each coaching session will be dropped into the Facebook group the following day.

  • OFFICE HOURS IN THE FACEBOOK GROUP: LuAnn will have live office hours in the FB group for 30 minutes each week while the course is ongoing. Not available during the office hours? Post your questions in the group and she will answer them live. Or, join her real time during office hours, type your questions in the comments and she will answer you.


  • How much does the Sales for Creatives course cost?

    Regular pricing is $2,895. But only until August 30th: Enter coupon code FALL for $500 off!

  • What are the dates of the course?

    Join us for the fall session!: Wednesdays on September 11, 18, 25 and October 3 (this one is a Thursday!) 9, 16, 23, 30

    The summer session is running right now: Wednesdays July 10, 17, 24, 31 and August 7, 14, 21, 28.

  • I can't make one of those dates! What should I do?

    A recording of each class will be available the next day in the private Facebook group for you to watch, learn, digest the concepts and discuss with the other participants. And don’t forget the Facebook group office hours! LuAnn will be there each week for additional Q& A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • Where do we meet? How long are the meetings? What time?

    We meet via Zoom at 12:30pm EST on each of our meeting dates. Zoom is a live audio-video stream, which allows us to interact.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • Tell me more about the Facebook group and the office hours...

    The videos will remain in the group for you to review at any time. LuAnn’s live office hours will close after the fall session but the group will remain open and she will moderate and answer questions as you put your new found sales and negotiation skills into practice.

  • What if I'm just not happy?

    No worries. If you're not satisfied, then LuAnn would definitely like you to reach out to her! Contact her within 30 days of the last meeting.

  • I want to register! How do I sign up?

    Click here for the fall session. See you there!

What Level is Your Design Business?