- For Interior Designers
- For Window Treatment Pros
Turn Furnishings Into a Scalable Revenue Stream
SALES-301: Full-Service Furnishings Projects
Full-Service Furnishings Projects is a 5-week, advanced-level course that teaches interior designers the complete system for selling, pricing, procuring, and delivering profitable furnishings projects. This isn’t a sales-script class; It’s the revenue engine behind a high-margin furnishings division, from first conversation through installation day.
3-Hour Intensive
Imagine This…
By the end of this intensive, you will:
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Price Furnishings for Margins
Learn how markup, margin, and pricing strategy work together so furnishings contribute meaningfully to your bottom line. -
Build Budgets Clients Trust and Approve
Create accurate, scalable furnishings budgets that support clear expectations and smoother approvals. -
Run Procurement Without Chaos
Implement systems for ordering, tracking, freight, receiving, and damages so procurement supports profit instead of eroding it. -
Deliver Furnishings as a Business Model
Understand how presentation, sales, operations, and delivery integrate into a repeatable revenue system.
For designers ready to run full-service furnishings as a scalable profit center.
Full-service furnishings can be one of the most profitable parts of a design business, but only when the right systems are in place. This course breaks down how pricing, budgeting, vendor strategy, procurement, and delivery work together as a single revenue engine. You’ll gain clarity around where profit is made, where it’s often lost, and how to run furnishings projects that support long-term growth instead of creating stress behind the scenes.
from 11:00am EST - 2:00pm EST
Traci has a wonderful business approach and is willing to share her valuable methods and tools. ”
Meet Traci Connell
Traci Connell is an award-winning, nationally published interior designer and business coach. Her luxury, namesake design firm is based in Dallas, Texas, and services clients across the U.S.
Building upon her years of design experience and business learnings, Traci coaches other highly-motivated designers looking to transform their firms into strong, profitable systems and workflows. Seeing a need in her industry, The Gloss: The Ultimate Glossary of Business Resources for Interior Designers, was established to provide mentorship and strategy for designers to elevate their firms and scale to millions.
$4M+
In Annual Firm Revenue
3x
Per Week Spent Coaching Designers
15
Years on ASID & IDS Boards
Traci's Superpowers
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Built a $4–5M Design Firm With a Scalable Furnishings Model
Traci is the living case study of how selling wholesale furnishings can grow your profits exponentially—without burning out. -
Coaches Designers Weekly on Scaling With Systems
Through The Gloss, Traci mentors designers across the country on how to streamline, scale, and sell smarter. -
Recognized by the Industry’s Most Elite Platforms
A Kips Bay Showhouse designer and AD Pro Directory honoree, her work is trusted and celebrated across the highest levels of luxury design. -
Proven Systems for High-End Projects and High Profit
Her method transforms retail-reliant designers into full-service furnishing pros with consistent margins and client confidence. -
Featured in Luxe, Veranda, WSJ, and More
Traci’s firm has earned top-tier press year after year—demonstrating the power of both aesthetic excellence and business strategy.
Is this course for you?
We’re a great fit if…
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You already offer (or are ready to offer) full-service furnishings.
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You have at least some experience purchasing through trade vendors.
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You want a reliable system for pricing, budgeting, procurement, and delivery.
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You have basic business processes and a client workflow already established.
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You’re ready to scale a furnishings division into a major profit center.
We’re not a fit if…
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You have never purchased through trade vendors.
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You only shop retail with clients (Pottery Barn, RH, or retail showrooms).
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You do not yet handle procurement or vendor management.
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You are looking for general sales scripts.
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You are at the true beginner stage of your business.
Build a smooth-running furnishings system that protects margins.
When furnishings are managed with clear pricing, procurement, and delivery workflows, projects feel smoother for you and your clients. This course helps you reduce profit leaks, prevent avoidable issues, and run full-service furnishings as a repeatable revenue stream.
The Magic is in the Actions You Take AFTER the Intensive
Within one day. Within one week. Within one month.
And Traci is going to break it down into doable, precise elements. You’ll leave with…
3 Actions for
The First Day
Quick wins. Essential steps. Some low-hanging fruit. The ‘do this now’ advice from a designer with a wildly successful business model.
3 Actions for
The First Week
What’s next to move the needle? What are the most strategic, efficient actions within one week of the intensive?
3 Actions for
The First Month
The big ones. These are the actions—big and small—that will make you look back on this intensive as a turning point.
What’s Included?
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FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $95 when you register—or at any time during your 90-day window.
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THREE HOUR INTENSIVE WORKSHOP: Expert instruction in a no-fluff, highly-structured format. Specific actions—for your first day, week, and month—because the magic is in the implementation.
3-Hour Intensive
Interested? Sign up for LuAnn’s updates and early bird pricing!
FAQs
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We meet on Friday, Aril 17th, 2026 at 11:00am ET.No problem! A recording of the intensive will be available the next day. When you purchase Lifetime Recording Access (available during registration), your recordings never expire. Otherwise, recordings are available free for 90 days after the intensive.Recordings are available for 90 days after your last class. After that, your access will expire unless you’ve purchased Lifetime Recording Access, which can be added to your cart during registration. With Lifetime Recording Access, your recordings never expire. Don’t worry—when your 90-day period is nearing its end, we’ll remind you and give you another opportunity to purchase Lifetime Access.Yes! To receive CEUs, you will need to attend the live session. During the class, please enter your name and IDCEC unique identification learner number in the Zoom chat to confirm your participation. At the conclusion of the session, we will provide a QR code issued by the IDCEC—this code is necessary to claim your CEU credit.
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We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the date of the intensive: You’ll receive a refund of your tuition, minus transaction fees.
Because these are live, single-day events, we’re not able to offer refunds after the intensive has been held. If you attend and feel the experience didn’t meet the learning outcomes as described, we want to hear from you. Please reach out within 48 hours of the session—we’re committed to addressing concerns with fairness and care.We meet via livestream. Expect an email with instructions a few days before the intensive.
The meeting is three hours of live coaching with a 15-minute break and a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.
“Working with Traci allowed me to press fast forward on my growth. She’s equal parts cheerleader and coach—giving you practical, strategic solutions for issues she’s already navigated and figured out.”
“She has a well-organized business system that any designer can learn from and improve their business. If you ever get the opportunity to hear her speak, take one of her courses, or be mentored by her—don't miss out!”