Streamline Purchasing & Boost Profits
Sales 202: Close Full-Service Furnishings Projects
Buying wholesale—at deeper and deeper levels—was the game-changer for Traci Connell's business. And it will be for yours too. Learn to scale your business by creating a revenue model of selling furnishings that increases net profit. Make more money in the same amount of time.
3-Hour Intensive
Imagine This…
By the end of this intensive, you will:
-
See how much more net income you can make selling furniture by buying at deeper discounts.
-
Learn which vendors to talk to and how to talk to them.
-
Create budgets, pricing, and design fees using a system based on a percentage of the client’s budget.
-
Understand the benefits and infrastructure of a co-op—and know exactly how to set one up.
-
Move money strategically through bank accounts using specific credit cards.
-
Land larger projects with bigger fees automatically—just like Traci, who scaled her business by 20x in 8 years.
-
Gain personal fulfillment and achieve your goal of getting to the next level in both income and status.
It’s time to take things to the next level.
Expand your business model by getting serious about the furnishings component. Join Traci as she cuts the industry fluff and reveals her proven formula to go from a design consulting firm buying at designer pricing to a trusted furniture reseller earning larger margins from product sales.
from 11:30am EST - 2:45pm EST
Traci has a wonderful business approach and is willing to share her valuable methods and tools. ”
Meet Traci Connell
Traci Connell is an award-winning, nationally published interior designer and business coach. Her luxury, namesake design firm is based in Dallas, Texas, and services clients across the U.S.
Building upon her years of design experience and business learnings, Traci coaches other highly-motivated designers looking to transform their firms into strong, profitable systems and workflows. Seeing a need in her industry, The Gloss: The Ultimate Glossary of Business Resources for Interior Designers, was established to provide mentorship and strategy for designers to elevate their firms and scale to millions.
$4M+
In Annual Firm Revenue
3x
Per Week Spent Coaching Designers
15
Years on ASID & IDS Boards
Traci's Superpowers
-
Built a $4–5M Design Firm With a Scalable Furnishings Model
Traci is the living case study of how selling wholesale furnishings can grow your profits exponentially—without burning out. -
Coaches Designers Weekly on Scaling With Systems
Through The Gloss, Traci mentors designers across the country on how to streamline, scale, and sell smarter. -
Recognized by the Industry’s Most Elite Platforms
A Kips Bay Showhouse designer and AD Pro Directory honoree, her work is trusted and celebrated across the highest levels of luxury design. -
Proven Systems for High-End Projects and High Profit
Her method transforms retail-reliant designers into full-service furnishing pros with consistent margins and client confidence. -
Featured in Luxe, Veranda, WSJ, and More
Traci’s firm has earned top-tier press year after year—demonstrating the power of both aesthetic excellence and business strategy.
Is this course for you?
We’re a great fit if…
-
You are currently trading time for money.
-
You want to see your revenue increase 3x in 12 months.
-
You want to add another profitable offering to your current services.
-
You are willing to learn about your numbers/books.
We’re not a fit if…
-
You do not have a support team member to assist.
-
You are not confident in talking to vendors.
-
You do not have accounting software set up.
This is a proven system and Traci is the case study.
If you’ve transitioned from retail to buying wholesale and are now ready to take it all to a new level, this is for you. If you’re tired of trading time for money, it may be time to change your business model and think bigger. At the end of this intensive, you will know how to achieve financial freedom, break out of a “tiny goals” mentality, and gain confidence in front of your clients.
The Magic is in the Actions You Take AFTER the Intensive
Within one day. Within one week. Within one month.
And Traci is going to break it down into doable, precise elements. You’ll leave with…
3 Actions for
The First Day
Quick wins. Essential steps. Some low-hanging fruit. The ‘do this now’ advice from a designer with a wildly successful business model.
3 Actions for
The First Week
What’s next to move the needle? What are the most strategic, efficient actions within one week of the intensive?
3 Actions for
The First Month
The big ones. These are the actions—big and small—that will make you look back on this intensive as a turning point.
What’s Included?
-
FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $75 when you register—or at any time during your 90-day window.
-
THREE HOUR INTENSIVE WORKSHOP: Expert instruction in a no-fluff, highly-structured format. Specific actions—for your first day, week, and month—because the magic is in the implementation.
3-Hour Intensive
Register NOW
Sales 202 - 3-Hour Intensive
Sales 202 – 3-Hour Intensive
$495.00
Register now for Early Bird Pricing! The price goes up to $595 on August 30th.
FAQs
-
We meet on Friday, October 17th, 2025 at 11:30am ET.No problem! A recording of the intensive will be available the next day. When you purchase Lifetime Recording Access (available during registration), your recordings never expire. Otherwise, recordings are available free for 90 days after the intensive.Recordings are available for 90 days after your last class. After that, your access will expire unless you’ve purchased Lifetime Recording Access, which can be added to your cart during registration. With Lifetime Recording Access, your recordings never expire. Don’t worry—when your 90-day period is nearing its end, we’ll remind you and give you another opportunity to purchase Lifetime Access.
-
No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the intensive.We meet via livestream. Expect an email with instructions a few days before the intensive.
The meeting is three hours of live coaching with a 15-minute break and a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.
“Working with Traci allowed me to press fast forward on my growth. She’s equal parts cheerleader and coach—giving you practical, strategic solutions for issues she’s already navigated and figured out.”
“She has a well-organized business system that any designer can learn from and improve their business. If you ever get the opportunity to hear her speak, take one of her courses, or be mentored by her—don't miss out!”