Use Storytelling to Cut Through the Noise
Sales 201: Strategic Storytelling to Build Trust and Drive Sales
If you find that clients are ghosting you, not returning your phone calls, or frequently deciding to “go with someone else,” this course is for you. You don’t need to have a team or a giant budget to implement what you’ll learn. What you need is the ability to be vulnerable and to lean into the power of your story.
5-Week Course
Buy Any 5-Week Course, Get LuAnn’s Workshops for Free!
Buy any 5-week course by August 18th and get an invite to...
Purpose by Design: Create Your Mission, Vision, and Value Statements
You’ve heard her say it’s essential—now let’s do it together, step by step. (No more going it alone!)
Profitable by Design: Sales Strategies for Designers & Window Treatment Pros
Win more clients, boost your profits, and sell with confidence—no hard selling required.
When you register for this or any 5-week course, we'll send you an email with details.
Imagine This…
By the end of this course, you will:
-
Craft Your Signature Stories
Learn how to develop your origin story, your why story, and a transformational client story—then use them strategically across your business to connect and convert. -
Define Your Unique Voice
Find a distinct voice for your business that sets you apart from every other interior designer. -
Pinpoint What Makes You Special
Gain clarity on what makes you different—and how to communicate it clearly, confidently, and consistently across all touchpoints.
Discover how to attract your dream clients.
In this course, Jude will help you craft three powerful stories—your origin story, your why story, and your transformational client story—and show you exactly where to use each story in every part of your business.
from 2:00pm - 3:15pm EST
Jude has an incredible talent. Every moment of this class was an a-ha moment.”
I loved exploring and diving deeper into my 'why' and core values.”
Meet Jude Charles
For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
20
Years in Filmmaking & Storytelling
100+
Podcast Features & Conference Appearances
Jude's Superpowers
-
Teaches Creatives How to Turn Vulnerability Into Influence
He shows interior designers and window pros how to use their personal and client stories to build trust and drive results—without hype. -
Expert at Making Storytelling Practical, Not Fluffy
Jude gives you the tools, structure, and timing to use your story strategically in your sales process. -
Author of Dramatic Demonstration and Trusted Industry Voice
As a featured guest on over 100 podcasts and a respected expert in the creative business space, Jude brings real authority and clarity. -
Helps You Tell the Stories That Matter—Even If You Think You Don’t Have One
Whether you’re just starting or have years of experience, Jude helps uncover the narrative threads that build connection and move clients to act.
Is this course for you?
We’re a great fit if…
-
You struggle with attracting and connecting with your ideal client in a consistent way
-
You have a hard time communicating what makes you unique and different from any other designer
-
You struggle with getting new leads to understand your unique approach and why you’re the only option for them
-
You want to raise your rate and go after bigger opportunities beyond design
We’re not a fit if…
-
You’re not willing to dig deep and put in the work to find stories
-
You’re not willing to be vulnerable
-
You’re not looking to charge more money and stand out from a sea of noise
It’s a fact: Well-crafted success stories will help you attract the right clients to your business.
This 5-week course will help you uncover and shape the three core stories that build trust, attract ideal clients, and communicate your unique value. Led by Jude Charles, Sales 201: Strategic Storytelling to Build Trust and Drive Sales is a powerful, step-by-step process that turns your voice into one of your most valuable business tools.
5 Clear Steps to Effective Storytelling
Setting the GPS
Clarify where your business is headed, define your goals, and start crafting compelling stories today, while learning the dos and don’ts of powerful storytelling.
Thurs. September 11th at 2pm EST
Start with Why
Define what drives you, shape your origin story, and uncover the deeper motivation behind your work so your message resonates with meaning.
Thurs. September 18th at 2pm EST
Your Core Values
Identify what makes you feel most alive, clarify the emotional tone of your brand, and walk away with five core values that ground your messaging.
Thurs. September 25th at 2pm EST
Bringing Your Client Behind the Scenes
Choose the right stories to tell throughout the client journey, position yourself as the expert, and start building your own story bank to use again and again.
Thurs. October 2nd at 2pm EST
Transformational Client Stories
Craft meaningful project stories that highlight your value, showcase the results of your hard work, and reflect the transformation you deliver every day.
Thurs. October 9th at 2pm EST
What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!
Wed. October 29th at 12:00pm EST
What’s Included?
-
FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $75 when you register—or at any time during your 90-day window.
-
LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.
-
PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.
What Students Are Saying
“The way Jude welcomed us and then guided us through these five weeks was invaluable. When I embarked on this course, I deliberately decided to invest in myself, but I did not expect the return on investment to be so great. ”
“This course will open your eyes to combining your beliefs, core values, and the reasons why you are in the business you're in—and the ways it can bring you your ideal client. The course gave me more than expected.”
“This was my favorite class that LuAnn offers (and I'm taking them all!) It was deeply impactful. Jude doesn't just give you the blueprint to storytelling—he takes your hand and walks you through the process, step by step.”
Ready to Perfect Your Storytelling Skills?
5-Week Course
Register NOW
Sales 201
Sales 201
Register now for Early Bird Pricing! The price goes up to $2195 on August 30th.
Buy Any 5-Week Course, Get LuAnn’s Workshops for Free!
Buy any 5-week course by August 18th and get an invite to...
Purpose by Design: Create Your Mission, Vision, and Value Statements
You’ve heard her say it’s essential—now let’s do it together, step by step. (No more going it alone!)
Profitable by Design: Sales Strategies for Designers & Window Treatment Pros
Win more clients, boost your profits, and sell with confidence—no hard selling required.
When you register for this or any 5-week course, we'll send you an email with details.
FAQs
-
We meet each week via livestream. Expect an email with instructions a few days before your class begins.
Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No problem! Recordings of each class will be available the next day, so you won’t miss a thing. However, keep in mind that your access to these recordings is free for 90 days after your last class. After that, access will be removed unless you purchase Lifetime Recording Access for $75, which ensures your recordings never expire. You can add this option when you register or later if you need more time.
And don’t forget about the Conversation Boards! Your instructor will be there each week for extra Q&A and to help you deepen your understanding. So even if you’re in a different time zone, you can still sign up and get the full value out of this course.Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.We meet on Thursday for five weeks at 2:00pm ET. -
We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the course begins: You’ll receive a refund of your tuition, minus transaction fees.
If you request a refund after the course begins: Refund requests may be made within the first two weeks of the course. We’ll review your request and work with you to find the best solution. To be eligible, you must have completed the pre-course Q&A form, which helps ensure your goals and expectations align with the course content.Once the 90-day access period ends, your recordings will no longer be available—unless you’ve purchased Lifetime Recording Access. You can add Lifetime Recording Access to your cart when you register—this means your recordings never expire. If you decide later, don’t worry! We’ll remind you when your 90-day window is about to close, giving you another chance to keep them for life.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.
“Jude digs deep into who you are and helps you cultivate stories to communicate what makes you special to your clients.”
“Thank you, Jude, for your time and for being so interested and invested in helping us all on a personal level to discover our why, our mission, and our core values!”