Learn the Exciting Windows Sales Process
Sales 101: The EW 7-Step Selling System
Experience the course that LuAnn Nigara has taught to countless window treatment pros—masterfully led by her esteemed colleague, Jessica Harling. Jessica will teach you a truly game-changing process—crafted to methodically increase your conversion rates and gross sales.
5-Week Course
Buy Any 5-Week Course, Get LuAnn’s Workshops for Free!
Buy any 5-week course by August 18th and get an invite to...
Purpose by Design: Create Your Mission, Vision, and Value Statements
You’ve heard her say it’s essential—now let’s do it together, step by step. (No more going it alone!)
Profitable by Design: Sales Strategies for Designers & Window Treatment Pros
Win more clients, boost your profits, and sell with confidence—no hard selling required.
When you register for this or any 5-week course, we'll send you an email with details.
Closing with Confidence: The Timeless 7-Step Sales System
Sales 101 instructor Jessica Harling dives into the EW 7-Step Selling System, sharing why it’s been trusted by window treatment professionals for over 25 years. She explains how the course addresses industry-specific challenges, teaches a repeatable structure with heart, and empowers students to close more business with confidence.
Imagine This…
By the end of this course, you will:
-
Gain Value—No Matter Your Role
This course isn’t just for window covering pros. Whether you’re in interior design or another business-to-consumer design trade, the strategies apply directly to your work. -
Increase Sales—With or Without a Team
Whether you’re a solo designer or leading a team, this course is designed to help you increase top-line revenue, regardless of where you’re starting. -
Walk Away with Real Results
By the end of the course, you’ll see growth in your top-line sales, average sale, and close rate—and you’ll have a system that consistently delivers.
Luck doesn’t close deals. The most successful firms rely on a proven process.
If you’re selling under $1 million a year—or you just want to improve your techniques to maximize time—this method is for you.
from 3:30pm - 4:45pm EST
Some of the best sales training I have ever received.”
This is more than theory—the insider knowledge is fantastic.”
Meet Jessica Harling
Jessica Harling, owner of Behind the Design, is the leading expert on team and process development in the design industry. From recruiting a perfect fit to training them to be confident in their role, she consults with business owners to implement a process that will increase productivity and profitability.
12+
Years Teaching the 7-Step System
2500+
Employees Trained
500+
Clients Served
Jessica's Superpowers
- Trained over 2,500 window treatment professionals to build repeatable, scalable sales systems that actually convert.
- 15 years inside the window treatment industry, working every role from installer to sales trainer—she speaks the language of the showroom floor.
- Built and led high-performing sales teams
- Specializes in human behavior-based selling, helping professionals sell with empathy, confidence, and results—not pressure.
- Founder of Behind the Design, a go-to resource for onboarding, training, and systemizing performance for creative-based businesses.
Is this course for you?
We’re a great fit if…
-
You want to increase your sales this year
-
You want to have predictable results
-
You’re ready to feel confident and comfortable in every sales situation
We’re not a fit if…
-
You personally sell over $2 million per year
-
You don’t believe in talking about budget
-
You sell business-to-business or you’re not in the design trade
Following a process leads to consistent and predictable success.
This course is not just for window covering professionals—any interior design firm or business-to-consumer design trade will benefit. Team or no team, industry professional or new to the business, this course is intended to help you increase your top-line sales. You will walk away from this course with a sales system that will deliver predictable repeated success.
Learn and Master the 7 Sales Steps
7 Step Introduction
Understand why process matters, explore the real difference it makes in client outcomes, and dig into the history and data behind the proven 7-Step system.
Wed. September 10th at 3:30pm EST
Preparing for the Appointment
Use methodical strategies to make a strong first impression, confirm with intention, and arrive at every appointment ready to lead with confidence.
Wed. September 17th at 3:30pm EST
Home Tour
Ask the right questions during the home tour, align with your customer, and set the stage for guiding the next steps in the negotiation.
Wed. September 24th at 3:30pm EST
Portfolio & Product Review
Create a polished presentation, communicate your value clearly, and promote your business in a way that feels natural and compelling.
Wed. October 1st at 3:30pm EST
Eyeball Estimate & Trial Close
Gauge your client’s budget early, set realistic expectations, and secure a soft commitment before you ever show samples or draft a proposal.
Wed. October 8th at 3:30pm EST
What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!
Wed. October 29th at 12:00pm EST
What’s Included?
-
FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $75 when you register—or at any time during your 90-day window.
-
LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.
-
PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.
What Students Are Saying
“I loved it when Jessica would share personal stories. She is a wealth of information. ”
“The course is well laid out and easy to understand. I've already used the steps at my most recent consultation and it worked really well.”
“A fantastic, proven sales course made simple, customized to window coverings and taught by a very experienced industry expert, Jessica Harling. ”
Ready to Follow a Process to Maximize Your Outcomes?
5-Week Course
Register NOW
Sales 101
Sales 101
Register now for Early Bird Pricing! The price goes up to $2195 on August 30th.
Buy Any 5-Week Course, Get LuAnn’s Workshops for Free!
Buy any 5-week course by August 18th and get an invite to...
Purpose by Design: Create Your Mission, Vision, and Value Statements
You’ve heard her say it’s essential—now let’s do it together, step by step. (No more going it alone!)
Profitable by Design: Sales Strategies for Designers & Window Treatment Pros
Win more clients, boost your profits, and sell with confidence—no hard selling required.
When you register for this or any 5-week course, we'll send you an email with details.
FAQs
-
We meet each week via livestream. Expect an email with instructions a few days before your class begins.
Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No problem! Recordings of each class will be available the next day, so you won’t miss a thing. However, keep in mind that your access to these recordings is free for 90 days after your last class. After that, access will be removed unless you purchase Lifetime Recording Access for $75, which ensures your recordings never expire. You can add this option when you register or later if you need more time.
And don’t forget about the Conversation Boards! Your instructor will be there each week for extra Q&A and to help you deepen your understanding. So even if you’re in a different time zone, you can still sign up and get the full value out of this course.Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.We meet on Wednesday for five weeks at 3:30pm ET. -
We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the course begins: You’ll receive a refund of your tuition, minus transaction fees.
If you request a refund after the course begins: Refund requests may be made within the first two weeks of the course. We’ll review your request and work with you to find the best solution. To be eligible, you must have completed the pre-course Q&A form, which helps ensure your goals and expectations align with the course content.Once the 90-day access period ends, your recordings will no longer be available—unless you’ve purchased Lifetime Recording Access. You can add Lifetime Recording Access to your cart when you register—this means your recordings never expire. If you decide later, don’t worry! We’ll remind you when your 90-day window is about to close, giving you another chance to keep them for life.Yes! To receive CEUs, you will need to attend all live sessions. Each week, please enter your name and IDCEC unique identification learner number in the Zoom chat to confirm your participation. At the conclusion of the final session, we will provide a QR code issued by the IDCEC—this code is necessary to claim your six CEU credits. Note that CEUs are awarded only after completing the full course, not for individual sessions.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.
“Jessica is the leading professional for recruiting, training and managing sales and office help. She has the leading reputation in our industry and we are proud to be one of her clients.”
“Jessica provided me with some of the best sales training I have ever received and am forever thankful. Top notch!”
“Whether you're brand new or a seasoned designer, I am confident the materials [Jessica] provides coupled with all her "tricks of the trade" will make you exponentially a cut above all the competition.”