Process Leads to Profits

Get clarity. Grow profits.

Trust me when I say you can do this.

I started out as what LuAnn Nigara calls a #BabyDesigner and quickly realized that billing hourly, collecting design fees on the back end of a project and dealing with unrealistic client expectations was a recipe for disaster.

I knew there had to be a better way, so—with the help of LuAnn’s lessons on the A Well-Designed Business® podcast—I figured it out.

Join me as I teach you about processes, partnerships, packages, and profits…as well as the “secret sauce” that has doubled my business in the last year.

Want to know the details? Ready to streamline your processes, impress your clients and explode your profits? Register now.


The 8 Steps to Creating Profitable Design Packages for Your Firm

The Secret Sauce

What is the mindset for a successful firm? How can you find confidence and outsource if you need to? How can you create unique offerings?

(Wednesday, February 12th)

Start at the Beginning


What is your intake process? How can you set up a system to impress? How can you automate and delegate? And how will you get to the next phase…the paid consultation?

(Wednesday, February 12th)

Craft the Consult


What are the various types of consults? What will you do and what won’t you do? How does this lead to the next phase of design?
Why doing nothing is NOT an option!

(Wednesday, February 12th)

Sell the Service


What services do you offer? How can you create expectation checklists—both internal and external? How will you turn the checklists into systems and processes?
(Wednesday, February 12th)

Relish in the Responsibility


What are the methods to execute to impress…and always be one step ahead? How will you create internal accountability, with checks and balances along the way?

(Wednesday, February 12th)

Build the Bridge


What’s the secret to end on a positive note (not an invoice!)? What are the best client gifts? How you can you plant the seeds for the next project? Or gain referrals?

(Wednesday, February 12th)

Evaluate and Recalculate


Are you conducting a team autopsy on the project? Do you know your numbers, calculate your margins and understand your profits? How can you adjust and adapt your process over time?

(Wednesday, February 12th)

Check Yourself


Are you happy? How and when should you talk to your team and provide them with feedback on their performance? What does it mean to find yourself on the list?

(Wednesday, February 12th)

LuAnn Nigara
Meet Sara Lynn Brennan

Sara is an award-winning entrepreneur and interior designer who has utilized lessons from the A Well-Designed Business® podcast to build Sara Lynn Brennan Interiors from the ground up—and deliver on her signature “Romantic Transitional” style. It is Sara’s mission to make design approachable by educating colleagues and clients about the intricacies of the process.

I’ve had tremendous success with implementing what I call the Four P’s of design: Processes, Partnerships, Packages, and Profits.

But the most exciting thing about all of it is that the “secret sauce” is something I can actually teach to YOU.

With the right mindset, you too can enjoy the benefits of solid processes—if you’re coachable, open-minded and willing to take action.

Are you ready to do the work it takes to create processes that can streamline your processes, impress your clients and explode your profits? I thought so.

What Is Included?

  • LIVE VIDEO COACHING CALLS WITH 8 SPECIFIC TOPICS: 8 weeks of 1 hour and 15 minute live zoom video coaching with 30 - 40 minutes of Sara teaching and 30 - 40 minutes of live Q&A.

  • PRIVATE FB GROUP FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Sara, LuAnn and your peers will deepen your understanding of your process.

  • OFFICE HOURS IN THE FACEBOOK GROUP: Sara will have live office hours in the FB group for 30 minutes each week while the course is ongoing. Not available during the office hours? Post your questions in the group and she will answer them live. Or, join her real time during office hours, type your questions in the comments and she will answer you.

Sales for Creatives SUMMER SESSION

Learn how to sell and negotiate this summer!


Sales for Creatives FALL SESSION

Learn how to sell and negotiate this fall!


Register Now: $2895

Now through August 30th…
Enter coupon code FALL for $500 off!


  • How much does the course cost?

    Regular pricing is $----. But, until (insert date here)...enter coupon code PROFIT for $500 off!

  • What are the dates of the course?

    We meet on (Wednesdays)! Meeting dates are (September 11, 18, 25 and October 3, 9, 16, 23, 30).

  • I can't make one of those dates! What should I do?

    No problem! As soon as you know you won't make a session, just shoot us an email at so we can send you a recording of the coaching session. Expect to receive that the day after we meet.

    And don’t forget the Facebook group office hours! Sara will be there each week for additional Q& A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • Where do we meet? How long are the meetings? What time?

    We meet via Zoom at (12:30pm ET) on each of our meeting dates. Zoom is a live audio-video stream, which allows us to interact.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • Tell me more about the Facebook group and the office hours...

    Office hours will occur every week through the duration of the class. After that, the group will remain open. LuAnn and Sara will moderate questions as you put your new-found skills into practice.

  • This sound amazing, but what if I'm just not happy?

    No worries. If you're not satisfied, then LuAnn and Sara would definitely like to hear from you! Reach out within ten days of the last meeting.

  • I want to register! How do I sign up?

    Click here for registration. See you there!

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