Chairman of the Board Case Study
Parkway Window Works
OWNER: Peggy Morgans
LOCATION: Fairport, NY
SERVICES: Custom Window Treatments
ESTABLISHED: 2000
WEBSITE: parkwaywindowworks.com
OVERALL COACHING GOAL:
Sell the Business in Five Years
78%
Revenue Increase
Since Beginning COB
Since Beginning COB
6
New Employees After
Beginning with Just One
Beginning with Just One
244%
IG Followers Increase
With a Focuse on Local
With a Focuse on Local
Parkway Window Works is a custom drapery workroom serving design professionals. Owner Peggy Morgans has been in business for 19 years. When she approached LuAnn about Chairman of the Board coaching in late 2019, she was operating out of a 1300 sq. ft. commercial space with one part-time seamstress and a subcontractor installer. All other responsibilities were done by Peggy. The coaching focused on three main areas: Marketing, Systems & Processes, and Hiring.
Marketing
Goals
- Reduce dependence on single designer
- Bring in younger designers
- Increase overall revenue
Actions
- Host Lunch-n-Learns 4 times per year
- Send hand written invitations to new-to-me designers
- Post on Instagram 3 times per week
- Write a blog post once per month
- Join IDA of WNY as industry partner
Results
- Tripled IG followers from 283 to 956 with a focus on local versus national followers
- Increased the total number of designer clients and the number of new-to-me designers
- Increased overall revenue 78% in two years (past year over year growth was approximately 5% per year)
Systems & Processes
Goals
- Document fabrication processes
- Develop on-line systems for project management & accounting
- Document administrative processes
Actions
- Develop digital/fillable forms using GoodNotes for measure, installation and fabrication
- Develop fabrication process format with standards, specifications, and step-by-step sections
- Take LuAnn University class Online Bookkeeping 201 by Peter Lang
- Take LuAnn University class Scale Your Window Treatment Business to Your 1st Million Dollar Year by Vita Vygovska
Results
- Developed fabrication manual with over 45 written step-by-step instructions
- Implemented use of AirTable project management system
- Implemented use of QuickBooks Online with bookkeeper
- Developed administrative process manual covering lead management, quoting, measuring, ordering, receiving, installation, and invoicing
Hiring
Goals
- Increase staff, as supported by revenue growth, to have staff performing sewing, sales, and administrative tasks
- Move into a CEO role
Actions
- Document job descriptions
- Develop interviewing/on-boarding processes
- Develop HR management processes
Results
- Moved to a larger facility (doubling square footage to 2700 sq. ft.)
- Increased staffing from 1 to 7