- For Interior Designers
- For Window Treatment Pros
Create a Clear, Confident Client Journey
OPS-204: Client Journey Systems
You work hard for your clients, but without a defined journey, even a great project can feel disorganized. This 5-week course shows you how to create a thoughtful, start-to-finish interior design experience using scripts, touchpoints, and communication systems that build trust and support smoother projects. Interested? Sign up for LuAnn’s updates and early bird pricing!
5-Week Course
Imagine This…
By the end of this course, you will:
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Create a Clear, Repeatable Client Journey
Define each phase of the client experience so every client feels guided, confident, and supported from first contact to project completion. -
Communicate Confidently and Consistently
Use scripts, questionnaires, and touchpoints to set expectations clearly, without constantly repeating yourself or leaving clients unsure of what comes next. -
Elevate the Client Experience
Build branded documents, automation, and internal systems that make your process feel seamless while saving time and reducing friction. -
Improve Your Process Using Real Feedback
Gather client insights, identify patterns, and refine boundaries to create better projects and stronger referrals.
For interior designers and window treatment pros who want their client experience to match the quality of their work.
If you want clients to feel confident, informed, and excited to work with you, this course is your next step. Whether you’re early in business or refining a growing firm, you’ll learn how to build a clear, thoughtful client journey supported by scripts, systems, and touchpoints that feel natural and professional. The result is fewer misunderstandings, smoother projects, and clients who happily refer you again and again.
from 12:30pm -1:45pm EST
Meet Sonia Barney
Sonia Barney brings 20 years of experience as an award-winning designer, business owner, and educator. Known for her love of process and clarity, Sonia helps designers create thoughtful systems that support better communication, stronger client relationships, and more sustainable businesses.
20+
Years in
the Industry
100s
of Hours
Spent Mentoring
100+
Clients
Served
Sonia's Superpowers
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Over Two Decades of Experience as a Designer, Educator, and Business Owner
Sonia brings firsthand knowledge of what it takes to build a thriving firm—with systems that support both creativity and profitability. -
Specializes in Translating Data Into Actionable Strategy
She teaches designers how to track the right numbers and actually use them to make smart, confident business decisions. -
Known for Her Detailed Processes and Operational Discipline
From design books to business systems, Sonia is the go-to expert for structure, documentation, and decision support. -
Mentored Hundreds Through Teaching and Studio Leadership
Her experience as a university instructor and team leader equips her to break down complex business concepts into clear, accessible steps. -
Built a Regional Design Community from the Ground Up
As founder of the East Idaho Interior Design Community, Sonia actively supports the growth and collaboration of early-stage business owners.
Is this course for you?
We’re a great fit if…
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You want every client to experience the same elevated, professional journey
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You’re ready to replace scattered documents
with clear scripts, systems, and tools
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You want to use client feedback and data/p> to improve projects and attract better clients
We’re not a fit if…
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You’re looking for design software tutorials or drafting instruction
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You prefer handling every client interaction ad hoc without repeatable systems
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You’re unwilling to refine your process, gather feedback, or set clear boundaries
Create a client journey that feels confident, clear, and intentional.
When your process is clear, clients feel supported, and projects run smoothly. Learn how to design a client journey that builds trust, reduces confusion, and makes your business easier to run—without losing the personal touch.
The 5-Step System for a Seamless, Scalable Client Experience
Setting the Stage: The Pre-Contract Experience
Define your pre-contract experience with clear messaging, discovery scripts, questionnaires, consultations, and proposals that set expectations and help clients self-select with confidence.
Tues. March 10th at 12:30pm EST
Building Your Onboarding System
Create branded documents, internal checklists, and consistent messaging. Set up task management and sales tracking systems that support smooth onboarding once a client signs.
Tues. March 17th at 12:30pm EST
Elevating the Client Experience
Map key touchpoints, balance automation with personalization, manage delays and mistakes gracefully, and build memorable moments through communication and client milestones.
Tues. March 24th at 12:30pm EST
Gathering Insights & Continuous Improvement
Use client surveys, demographics, project reviews, and feedback to refine your ideal client, clarify boundaries, and continuously improve your process using real data.
Tues. March 31st at 12:30pm EST
Scaling & Refining the Process
Turn your best clients into a repeatable blueprint, train team members or collaborators, leverage insights for smarter marketing, and nurture referrals after projects end.
Tues. April 7th at 12:30pm EST
What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!
Thurs. April 30th at 1:00pm EST
What’s Included?
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FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $95 when you register—or at any time during your 90-day window.
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LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.
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PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.
5-Week Course
Interested? Sign up for LuAnn’s updates and early bird pricing!
FAQs
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We meet each week via livestream. Expect an email with instructions a few days before your class begins.
Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No problem! Recordings of each class will be available the next day, so you won’t miss a thing. However, keep in mind that your access to these recordings is free for 90 days after your last class. After that, access will be removed unless you purchase Lifetime Recording Access for $95, which ensures your recordings never expire. You can add this option when you register or later if you need more time.
And don’t forget about the Conversation Boards! Your instructor will be there each week for extra Q&A and to help you deepen your understanding. So even if you’re in a different time zone, you can still sign up and get the full value out of this course.Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.We meet on Tuesdays for five weeks at 12:30pm ET. -
We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the course begins: You’ll receive a refund of your tuition, minus transaction fees.
If you request a refund after the course begins: Refund requests may be made within the first two weeks of the course. We’ll review your request and work with you to find the best solution. To be eligible, you must have completed the pre-course Q&A form, which helps ensure your goals and expectations align with the course content.Once the 90-day access period ends, your recordings will no longer be available—unless you’ve purchased Lifetime Recording Access. You can add Lifetime Recording Access to your cart when you register—this means your recordings never expire. If you decide later, don’t worry! We’ll remind you when your 90-day window is about to close, giving you another chance to keep them for life.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.