The Strategy for Stronger Pricing and Stronger Boundaries
In this practical and eye-opening webinar, LuAnn Nigara breaks down the strategic thinking behind pricing decisions and shows designers how stronger boundaries naturally follow. You’ll learn why hesitation around fees is rarely about the number itself, and how a structured approach to pricing can shift the way you lead every client conversation.
This session is about more than getting paid appropriately; it’s about running your business with the confidence of a CEO who understands their value and communicates it without apology or over-explaining.
You’ll learn:
- The strategic principles behind profitable pricing (and why most designers skip them)
- How unclear boundaries sabotage both your rates and your client experience
- A communication framework that supports strong, confident fee conversations
- The link between your pricing decisions and your leadership presence
- Simple, actionable steps to reinforce boundaries without confrontation
Start the year with a smarter, stronger approach to pricing, one grounded in intention, clarity, and the confidence to lead your projects and clients with authority.
Can You Really Raise Your Rates in This Market? Yes—Here’s How.
If you’re doing beautiful work but not seeing it reflected in your bank account, this event
is for you.
LuAnn Nigara is pulling back the curtain on what it really takes to run a profitable,
client-aligned interior design business—right here, right now, in your market. From
charging with confidence to choosing the right projects, you’ll learn what’s working,
what’s not, and how to take back control of your income without burning out.
This is a straight-talking, strategy-packed session where you’ll walk away with practical,
doable ways to earn more—with less chaos and confusion.
In this session, you’ll learn how to:
● Raise your rates with clarity and confidence
● Identify the clients and projects that grow your business
● Avoid the most common profit-killing decisions designers make
● Set real income goals—and lead your business with purpose
Whether you’re just starting out or scaling up, this session will help you think and operate like the CEO your business needs.
You don’t need to work harder. You need a better plan. Let’s build it.
Email baskingridge.showroom@kravet.com to RSVP