What Level is Your Design Business?

Design for Construction 101


There’s something uniquely satisfying about designing a project from the ground up.

But the design-build world has its own rules and requirements—and entering the construction realm can feel overwhelming and intimidating. I know because I was once there.

Learn from the mistakes I’ve made, so you don’t have to make them. Learn how to provide the builder with the documentation they need and to impress them with your level of organization and attention to detail. Learn how to make yourself an invaluable member of the build team and someone they refer their clients to time and time again.

I teach the essentials—from how to put together a finish schedule to how to tag your elevations using the finish schedule to how to price these kinds of projects!

Investing in this course you will make your business more profitable for years to come. Interested? Sign up for LuAnn’s updates and early bird pricing!

5 Clear Steps to See Your Designs Come to Life During Construction

Week 1
Design Presentation & Selections

What is an architect’s, builder/general contractor’s, or designer’s role? How do you find builders to work with? What should be included in the initial design presentation? How do you leverage your trade vendors and suppliers?

Week 2
Finish Schedule Selections

Exterior Selections, Windows and Doors, Plumbing, Appliances, Electrical/Lighting, Cabinetry, Flooring, and more!

Week 3
Creating a Finish Schedule

How do you organize your selections using a finish schedule? How do you create a finish schedule? How do you tag your selections in preparation for the elevations and avoid common (and potentially expensive) mistakes?

Week 4
Clarification through Elevations

Which walls should be elevated for a builder? Which measurements should be included on the elevations? What are some important details of elevations and why do they matter so much?

Week 5
Getting to the Finish Line

What happens after a spec book has been turned over to the builder if you make a mistake? How do you handle difficult conversations with builders and homeowners? These things matter!

LuAnn's A-Ha Moments

What were your biggest, business-changing a-ha moments? How are you taking action? Join LuAnn in picking up insights from every course and every department!

LuAnn Nigara
Meet Jenny Slingerland

Jenny is the Owner and Principal Designer of Black Ink Interiors, an award-winning luxury residential design firm based in Scottsdale, AZ. Prior to founding Black Ink Interiors, Jenny was an in-house designer for custom home builders in Utah and Nevada. These valuable years helped develop her love for working with architects, builders, and clients and deepened her understanding of the vital role an interior designer plays in delivering amazing homes from the ground up.

What if you could walk into a design-build project knowing how to deliver exactly what a builder needs, exactly how they need it?

What if you could be the not-so-secret weapon on every construction project? Establish yourself as a true full-service designer who can take a project from start to finish.

  • Learn how to land design-build jobs with builders and clients—even if you’re just starting out in this area of design
  • Understand the roles and responsibilities of the build team right from the beginning
  • Know what a builder’s expectations and needs are from a designer—and how to exceed them
  • Create your own specification book to document your selections—and become a standout member of the design-build team
  • Expand your portfolio to include custom new builds, spec homes and remodels

Learn how to make yourself an invaluable member of the build team and someone they refer their clients to time and time again.

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 5 SPECIFIC TOPICS: 5 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

  • OPTION TO CREATE YOUR OWN SPEC BOOK: Step-by-step instructions with the details that matter and—if you attend and complete the work—you will have created your own custom specification book by the end of the course!

Design for Construction 101


Click here to sign up for updates on the upcoming semester!


  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • What are the dates and times of the course meetings?

    We meet on Thursdays for five weeks at 2:00pm ET.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

  • Will I be given a specification book?

    No. You will not be given a finished spec book. A finished spec book represents the intellectual property of the designer that has created it. Instead, you will be taken through a detailed, step-by-step process to create your own spec book. You can use a current project to create one in real time OR create an example of a project to show builders.

    You will be taught what belongs in a spec book, the order of the information, and which templates are required to create the book. If you are either attending the classes or watching the recordings, and you do the homework, then you will have created your own spec book by the end of the 5-week course. (If you can't do this, you can watch the recordings at your own pace and create your own spec book at your leisure!)

    Throughout the class, Jenny also shares the best practices on how to set yourself, the builder, and your client up for success—based on her years of experience and the dozens of 'design for construction' projects she has completed.

What Level is Your Design Business?