- For Interior Designers
- For Window Treatment Pros
Build a Marketing Plan That Drives the Right Leads
MKTG-101: Marketing Fundamentals for Creative Businesses
Marketing your business doesn’t have to feel chaotic, intimidating, or like a full-time job. This 3-hour intensive breaks down how marketing works for creative professionals, and helps you build a clear, flexible plan you can implement right away. You’ll learn how to position your brand, choose the right mix of marketing channels, and put simple systems in place to track what’s working (and what’s not).
3-Hour Intensive
Imagine This…
By the end of this intensive, you will:
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Understand How Marketing Really Works
Learn the difference between branding and marketing, and how marketing functions in creative, luxury service businesses. -
Clarify Your Positioning
Define your Why, Who, and How so your marketing speaks to the right clients with clarity and confidence. -
Build a Practical Plan
Create a marketing plan you can implement immediately and evolve over time. -
Choose the Right Marketing Channels
Learn how to select and mix digital and non-digital channels without spreading yourself too thin.
For creative business owners ready to move beyond word-of-mouth referrals.
If you’ve been relying on referrals, sporadic marketing efforts, or “waiting for leads,” this intensive is for you. Purposeful growth, whether that means landing better projects, building a team, or creating stability during slower seasons, requires a marketing plan you can realistically maintain. In this session, you’ll move past overwhelm and into clarity with practical frameworks, templates, and tools you can use right away. You don’t need to market everywhere—you need to market intentionally. This intensive shows you how.
from 11:00am EST - 2:00pm EST
The best in the business and beyond knowledgeable.”
You wouldn't know who I was if I didn't know Nicole.”
Meet Nicole Heymer
Nicole Heymer is the founder of Glory & Brand, a boutique marketing agency specializing in branding, websites, automation, and SEO for interior design firms, builders, and architects. Since 2011, her clear, practical approach to marketing has been featured by leading design industry resources, from Business of Home to the Design Influencers Conference.
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Nicole's Superpowers
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Is this course for you?
We’re a great fit if…
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You want to take control of your company’s growth instead of relying solely on referrals.
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You feel overwhelmed by marketing options, or unsure where to invest your limited time and budget.
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Consistency has been one of your biggest marketing challenges.
We’re not a fit if…
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You’re comfortable operating without any marketing plan at all.
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You already have a defined marketing strategy, dedicated resources, and systems in place to track performance.
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You actively follow and implement advanced marketing trends on your own and plan to stay ahead independently.
Start Marketing with Intention
If you’ve ever watched another firm land the clients you want and wondered how they did it, the answer is rarely luck. It’s usually a structured marketing plan—one that’s consistent, intentional, and built to evolve. This intensive helps you build exactly that.
The Magic is in the Actions You Take AFTER the Intensive
Within one day. Within one week. Within one month.
And Nicole is going to break it down into doable, precise elements. You’ll leave with…
3 Actions for
The First Day
Quick wins. Essential steps. Some low-hanging fruit. The ‘do this now’ advice from a designer with a wildly successful business model.
3 Actions for
The First Week
What’s next to move the needle? What are the most strategic, efficient actions within one week of the intensive?
3 Actions for
The First Month
The big ones. These are the actions—big and small—that will make you look back on this intensive as a turning point.
What’s Included?
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FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $95 when you register—or at any time during your 90-day window.
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THREE HOUR INTENSIVE WORKSHOP: Expert instruction in a no-fluff, highly-structured format. Specific actions—for your first day, week, and month—because the magic is in the implementation.
3-Hour Intensive
Interested? Sign up for LuAnn’s updates and early bird pricing!
FAQs
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We meet on Tuesday, April 14th, 2026 at 11am ET.No problem! A recording of the intensive will be available the next day. When you purchase Lifetime Recording Access (available during registration), your recordings never expire. Otherwise, recordings are available free for 90 days after the intensive.Recordings are available for 90 days after your last class. After that, your access will expire unless you’ve purchased Lifetime Recording Access, which can be added to your cart during registration. With Lifetime Recording Access, your recordings never expire. Don’t worry—when your 90-day period is nearing its end, we’ll remind you and give you another opportunity to purchase Lifetime Access.
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We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the date of the intensive: You’ll receive a refund of your tuition, minus transaction fees.
Because these are live, single-day events, we’re not able to offer refunds after the intensive has been held. If you attend and feel the experience didn’t meet the learning outcomes as described, we want to hear from you. Please reach out within 48 hours of the session—we’re committed to addressing concerns with fairness and care.We meet via livestream. Expect an email with instructions a few days before the intensive.
The meeting is three hours of live coaching with a 15-minute break and a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.
“Nicole is a powerhouse! Beyond knowledgeable in her field. Every meeting with Nicole has been filled with actionable items to not only improve our business but take it to the top.”
“Working with Nicole and her team had truly been special. She is truly a leader in her industry and the knowledge she has is second to none.”