- For Interior Designers
- For Window Treatment Pros
Scale Your Business with Empowering Leadership
LEAD-250: Foundations of Leadership & People Strategy
You’ve built a successful design business, but carrying everything yourself isn’t sustainable. This 3-hour intensive helps you shift from doing it all to leading strategically. Learn how to build around your strengths, align your team, and create a business that grows without burning you out.
3-Hour Intensive
Imagine This…
By the end of this intensive, you will...
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Lead With Your Strengths
Identify the work that energizes you most and learn how to shape your role and business around what only you can do. -
Build a Foundation for Growth
Understand the core elements that support scale so your business grows through structure, not longer hours. -
Align Your Team and Strategy
Learn how to connect leadership practices, roles, and expectations so your team supports your firm’s goals. -
Create Capacity Without Burnout
Shift from managing tasks to leading people so your energy is spent where it creates the greatest impact.
For design business owners who want to delegate responsibilities to a capable team.
Running a business that depends entirely on you takes a toll. This intensive creates space to step back, look clearly at how you’re leading, and redesign your role so growth feels energizing instead of exhausting. You’ll gain clarity around where your focus belongs, how to structure roles, and how to support people in ways that move the business forward. The result is a firm that runs more smoothly and leaves you with room to lead, not just manage.
from 2:30pm EST - 5:30pm EST
Critical in figuring out how to better our processes.”
We opened a lot of doors and got a deeper understanding of our issues.”
Meet Jennifer Tokatyan
Jennifer Tokatyan has a 20-year track record of results-focused, strategic human resources and business leadership with Fortune 500 companies and interior design firms. Jennifer provides talent optimization, organizational development, strategic HR consulting, and leadership coaching to organizations seeking to grow their people and businesses, deliver on their brand promise, and create an environment where their people flourish and achieve exceptional results.
20+
Years in the HR Industry
650%
Revenue Growth Driven
Jennifer's Superpowers
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Turns Overwhelmed Owners Into Confident Leaders
Jennifer helps designers shift from “I have to do it all” to leading with clarity, purpose, and strength. -
Expert at Identifying Your Genius and Rebuilding Your Role Around It
She uncovers the work you’re uniquely built to do and teaches you how to design your business around your natural leadership strengths. -
Teaches People Strategy in a Way That Actually Makes Sense
Jennifer breaks down hiring, delegation, and leadership into simple, actionable steps that creative entrepreneurs can implement immediately. -
Transforms Team Friction Into Team Alignment
She helps owners create clarity in roles, expectations, and communication, so teams work together instead of working in circles. -
Brings Calm, Structure, and Insight to Fast-Moving Design Firms
Jennifer shows you how to lead without chaos, with grounded decision-making, healthy boundaries, and a stronger, more strategic leadership presence.
Is this course for you?
We’re a great fit if…
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You feel stretched thin trying to manage everything yourself
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You know your business needs stronger leadership and team structure
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You want growth to feel purposeful, not exhausting
We’re not a fit if…
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You’re not interested in delegating or developing leadership skills
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You prefer to stay involved in every decision and detail
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You’re not ready to rethink how your role fits into the business
Strong leadership creates space for sustainable growth.
When leadership is clear, teams perform better and businesses scale more smoothly. Learn how to build around your strengths, empower the right people, and create a firm that grows without relying on constant hustle.
The Magic is in the Actions You Take AFTER the Intensive
Within one day. Within one week. Within one month.
And Jennifer is going to break it down into doable, precise elements. You’ll leave with…
3 Actions for
The First Day
Quick wins. Essential steps. Some low-hanging fruit. The ‘do this now’ advice from a designer with a wildly successful business model.
3 Actions for
The First Week
What’s next to move the needle? What are the most strategic, efficient actions within one week of the intensive?
3 Actions for
The First Month
The big ones. These are the actions—big and small—that will make you look back on this intensive as a turning point.
What’s Included?
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FREE RECORDED CLASSES FOR 90 DAYS: Can’t make one of the classes? No problem! Recordings will be available the next day—just log in to your account to access them. If you’d like unlimited access, you can purchase Lifetime Recording Access for $95 when you register—or at any time during your 90-day window.
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THREE HOUR INTENSIVE WORKSHOP: Expert instruction in a no-fluff, highly-structured format. Specific actions—for your first day, week, and month—because the magic is in the implementation.
3-Hour Intensive
Interested? Sign up for LuAnn’s updates and early bird pricing!
FAQs
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We meet on Thursday, April 16th, 2026 at 2:30pm ET.No problem! A recording of the intensive will be available the next day. When you purchase Lifetime Recording Access (available during registration), your recordings never expire. Otherwise, recordings are available free for 90 days after the intensive.Recordings are available for 90 days after your last class. After that, your access will expire unless you’ve purchased Lifetime Recording Access, which can be added to your cart during registration. With Lifetime Recording Access, your recordings never expire. Don’t worry—when your 90-day period is nearing its end, we’ll remind you and give you another opportunity to purchase Lifetime Access.
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We want you to feel confident when you enroll in a LuAnn University course. Our policy is designed to be fair to both students and instructors:
If you cancel before the date of the intensive: You’ll receive a refund of your tuition, minus transaction fees.
Because these are live, single-day events, we’re not able to offer refunds after the intensive has been held. If you attend and feel the experience didn’t meet the learning outcomes as described, we want to hear from you. Please reach out within 48 hours of the session—we’re committed to addressing concerns with fairness and care.We meet via livestream. Expect an email with instructions a few days before the intensive.
The meeting is three hours of live coaching with a 15-minute break and a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.No! We’ve created a full business education with multiple tracks—but you get to decide where to start. Register for any course or intensive in any track.
“I had a great experience with Jennifer. Taking behavioral assessments and understanding why people work the way they do was amazing! Learning what type of boss I am and what type of employees I have was critical in figuring out how to better our processes. It was a great experience all around.”
“Jennifer worked with our team to identify issues in delegation, road blocks to success, and strategies to overcome these business deficiencies. We opened a lot of doors and got a deeper understanding of our issues and I am so thankful to have Jennifer to lean into when these challenges arise.”