What Level is Your Design Business?

The Proven 7-Step Sales Process

Learn Steve Bursten and Exciting Windows' 7-Step Sales Process to Achieve Higher Sales and Higher Gross Profits
Jessica Harling

If you don’t make a friend, you’ll be relying on luck to close the sale.

If you’re selling under $1 million a year or wanting to improve your techniques to maximize time, this is for you.

Experience the course that LuAnn Nigara has taught to countless window treatment pros—masterfully led by her esteemed colleague, Jessica Harling. Jessica will teach you a truly game-changing process—crafted to methodically increase your conversion rates and gross sales.


Learn and Master the 7 Sales Steps

Week 1
7 Step Introduction


Why is following a process important? What is the proven difference in success when a process is followed? Plus: The history and data behind the 7 Steps!
Wednesday, July 7th at 3:30pm ET

Week 2
Make a Friend


What are some methodical strategies to make a positive first impression? Why is confirmation key? How can you prepare for your appointment?
Wednesday, July 14th at 3:30pm ET


Week 3
Home Tour


What are some questions you should be asking during the home tour to let clients dream big? How do you help them to connect the dots?
Wednesday, July 21st at 3:30pm ET


Week 4
Company Portfolio


How do you create a presentation that will impress? How can you effectively communicate the value you provide?
Wednesday, July 28th at 3:30pm ET


Week 5
Product Review & Eyeball Estimate


How can you paint a picture of a client’s dream design? Plus: Gain confidence in numbers.
Wednesday, August 4th at 3:30pm ET

Week 6
Trial Close


How can you learn to ask the tough questions? What are the next steps after the commitment? Plus: Jessica will answer any outstanding questions.

Wednesday, August 11th at 3:30pm ET

LuAnn Nigara
Meet Jessica Harling


From recruiting a perfect fit to training your next rockstar, Jessica’s team at Behind the Design crafts the process that will develop employee’s productivity to reach next level growth. Jessica is a 4th-generation window covering specialist and was acknowledged in 2020 by Vision Magazine as the Industry’s “Top 20 Under 40”.

Following a process guarantees consistent and predictable success.

This course can be taken by anyone and is particularly valuable for window treatment professionals.

Team or no team, industry professional or new to the business, this course is intended to help you increase your top-line sales.

At the end of the course, you will see specific results:

  • Increased Top-Line Sales
  • Increased Average Sale
  • Increased Close Rate
  • And Much More…

Are you ready to follow a process to maximize your outcomes?

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 6 SPECIFIC TOPICS: 6 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

The Proven 7-Step Sales Process

Learn Steve Bursten's and Exciting Windows' 7-Step Sales Process to Achieve Higher Sales and Higher Gross Profits

KICKING OFF July 7th, 2021

Register Now: $1895
Hurry! Early Bird Pricing ends on June 25th.


  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

  • What are the dates and times of the course meetings?

    We meet on Wednesdays for six weeks at 3:30pm ET.

  • How do I sign up?

    Click the green button below to register!

What Level is Your Design Business?