What Level is Your Design Business?

The Proven 7-Step Sales Process

Learn Steve Bursten and Exciting Windows' 7-Step Sales Process to Achieve Higher Sales and Higher Gross Profits
Jessica Harling

If you don’t make a friend, you’ll be relying on luck to close the sale.

If you’re selling under $1 million a year or wanting to improve your techniques to maximize time, this is for you.

Experience the course that LuAnn Nigara has taught to countless window treatment pros—masterfully led by her esteemed colleague, Jessica Harling. Jessica will teach you a truly game-changing process—crafted to methodically increase your conversion rates and gross sales.

Interested? Sign up for LuAnn’s updates and early bird pricing!

Learn and Master the 7 Sales Steps

Week 1
7 Step Introduction

Why is following a process important? What is the proven difference in success when a process is followed? Plus: The history and data behind the 7 Steps!

Wednesday, October 27th at 3:30pm ET

Week 2
Make a Friend

What are some methodical strategies to make a positive first impression? Why is confirmation key? How can you prepare for your appointment?

Wednesday, November 3rd at 3:30pm ET

Week 3
Home Tour

What are some questions you should be asking during the home tour to let clients dream big? How do you help them to connect the dots?

Wednesday, November 10th at 3:30pm ET

Week 4
Company Portfolio

How do you create a presentation that will impress? How can you effectively communicate the value you provide?

Wednesday, November 17th at 3:30pm ET

Week 5
Product Review & Eyeball Estimate

How can you paint a picture of a client’s dream design? Plus: Gain confidence in numbers.

Wednesday, December 1st at 3:30pm ET

Week 6
Trial Close

How can you learn to ask the tough questions? What are the next steps after the commitment? Plus: Jessica will answer any outstanding questions.

Wednesday, December 8th at 3:30pm ET

LuAnn Nigara
Meet Jessica Harling

From recruiting a perfect fit to training your next rockstar, Jessica’s team at Behind the Design crafts the process that will develop employee’s productivity to reach next level growth. Jessica is a 4th-generation window covering specialist and was acknowledged in 2020 by Vision Magazine as the Industry’s “Top 20 Under 40”.

Following a process guarantees consistent and predictable success.

This course can be taken by anyone and is particularly valuable for window treatment professionals.

Team or no team, industry professional or new to the business, this course is intended to help you increase your top-line sales.

At the end of the course, you will see specific results:

  • Increased Top-Line Sales
  • Increased Average Sale
  • Increased Close Rate
  • And Much More…

Are you ready to follow a process to maximize your outcomes?

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 6 SPECIFIC TOPICS: 6 weeks of 1 hour and 15 minute live zoom video coaching with 1 hour of your instructor teaching and 15 minutes of live Q&A.

  • PRIVATE CONVERSATION BOARDS FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Your instructor, LuAnn, and your peers will deepen your understanding of the content.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day! Simply log in to your account at luannnigara.com to access them. We will send you instructions.

The Proven 7-Step Sales Process

Learn Steve Bursten's and Exciting Windows' 7-Step Sales Process to Achieve Higher Sales and Higher Gross Profits

KICKING OFF October 27th

Visit luannuniversity.com for updates on the upcoming semester!


  • Where do we meet? How long are the meetings?

    We meet each week via livestream. Expect an email with instructions a few days before your class begins.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Conversation Boards! Your instructor will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and your instructor would definitely like to hear from you! Reach out within ten days of the last meeting.

  • Tell me more about the Conversation Boards...

    Your instructor will be checking in on your Conversation Board at least a few times a week to answer any questions that you post. You will also be able to interact with your classmates, continue discussions from your sessions, and share wins as you put your new-found skills into practice.

  • What are the dates and times of the course meetings?

    We meet on Wednesdays for six weeks at 3:30pm ET.

What Level is Your Design Business?