What Level is Your Design Business?

Rachel Moriarty: Authenticity and Visibility in Your Interior Design Business

Episode 707 of A Well-Designed Business®

Today with Rachel Moriarty

Welcome to a Well-Designed Business. Today, we’re talking about visibility and authenticity. So many of us are bought into the idea that niching is the right way to go. But when we go to sit down and think about what we do that’s special, we can’t figure it out. For my guest today, Rachel Moriarty, the answer came from tapping into her own existing strengths and experiences. Now, she’s sharing those insights with us!

Pick it apart:

  • [8:45] Rachel shares her biggest challenge with visibility and how she managed to overcome it. 
  • [14:40] Rachel and LuAnn discuss how your background and strengths can play into your success as a designer—even if they aren’t related on the surface. 
  • [36:30] Rachel talks about her own challenge with wrestling with herself and how she finally pushed through. 
  • [44:00] LuAnn and Rachel reflect on Rachel’s ability to stand in her own light and bring her authentic self to the table.

LuAnn and Rachel Moriarty’s Ah-Ha moments:

“There’s no competition because everybody knows exactly who they are and stand in that space so strongly.” -Rachel Moriarty


“To me, it’s non-negotiable to have people in my life that know more than I know. It’s as simple as that. Because otherwise, how am I going to know more?” -LuAnn Nigara


“I love these tight relationships that I have with my clients because it allows me to go in deep, which I think is my gift as an introvert.” -Rachel Moriarty

More about Rachel Moriarty:

Rachel Moriarty is an Award-Winning Designer, #1 Best Selling Author, Style Expert as well as a Color + Pattern-ista!

Perhaps most importantly, Rachel is the ultimate colorful character! Those who know her and follow her on social media look forward to seeing her vibrant wardrobe, eclectic jewelry, and her ease with being what she calls ‘extra.’ Rachel’s multi-cultural roots – she is Mexican, Native American and Filipina – are an integral part of her love of diversity in design. Rachel is not afraid of color, texture, and design influences from across the globe. Raised by a Mexican-American feminist mother with a creative side, Rachel’s grandparents hail from Manila, Mexico City, the Arizona border town of Douglas, and California’a agricultural San Joaquin Valley. Rachel embodies and embraces them all as part of what makes her uniquely American and creatively equipped to design any space. Rachel embodies her personal belief that color adds interest and excitement to the world, and, like a chef seasoning a meal, she sprinkles it liberally to add passion and flavor.


Rachel’s iconic designs and unique personal philosophy have been featured in many publications, including Vision Magazine and San Diego Home and Garden Lifestyle, and Rachel has been featured on HGTV and The Design Network. Rachel has partnered with Unique Design Solutions to create her own tile color collection, and maintains an active clientele of both residential and commercial design clients. A former fashion stylist, Rachel’s passion for fabric, texture and color infuses all her creative work. Rachel is a master of weaving color into the spaces she designs to create energy, warmth and authenticity. There is a reason that clients line up to work with Rachel! Her warmth, enthusiasm and confidence manifest a seamless design experience and make the project fun start to finish.  


 A true design pro with years of experience, Rachel makes it a point to work with trusted tradesmen, quality craftsmen, skilled artisans, reliable installers as well as local artists to take each design project from concept to completion.

Connect with Rachel Moriarty:




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The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 


Inside Voice, Outside Voice Monthly Virtual Events


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A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Meet Revel Wood’s John Dupra at High Point at our Meet and Greet on Thursday oct 14, 2021 or at the PTF Tour on Friday Oct 15th 2021 check the show notes for links to both of these and check the show notes for the link to revelwoods.com/pro-account to learn more about how you can educate yourself on flooring, confidently specify the right product for your project, and profit from your expertise.


Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching


#214 Rachel Moriarty: How FaceBook Live Can Be A Game Changer For Your Interior Design Business


#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

What Level is Your Design Business?