What Level is Your Design Business?

Flashback Friday: Christine Lin: Success Starts with Your Goals

Episode 694 of A Well-Designed Business®

On Today’s Flashback Friday

Welcome to a Well-Designed Business! Flashback Friday is back and we dug up another favorite from the podcast archives. 

Christine Lin of San Francisco’s Form and Field walks through how she went from working for a designer part-time to starting her own thriving business. A podcast listener, Christine implemented much of what she heard, but she also experienced some bumps along the way. Listen in to learn what tripped her up and what she’s doing so it doesn’t happen again.

Pick it apart:

  • [6:33] Christine talks about how she got her business systems set up

    [15:50] Christine tells how she works with friends who are also clients 

    [23:03] Christine talk about mistakes she made with hiring 

    [29:20] Christine shares her experience with hiring and managing a bookkeeper

    [39:41] Christine tells how she got fired from one of her projects

    [46:34] LuAnn asks Christine what went wrong when charging a flat fee

    [58:10] Christine shares the mantra that has helped makes her business better

LuAnn and Christine’s Ah-Ha moments:

“I had an employee handbook before I even hired anyone.” -Christine Lin


“I knew I could go farther and faster on my own.” -Christine Lin


“It wasn’t about what’s leftover, that’s what I’m going to pay myself. It was, this is my goal, and I’m going to do whatever it takes to hit it.” -Christine Lin

“What can you do differently to produce a better result.” -Christine Lin

  Connect with Christine Lin





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A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods. Please go to revelwoods.com to learn how you can add wood flooring to your product offerings. I know you make money on design fees– but to generate real revenue you have to be selling product too, and why not wood flooring? Revel Woods has their design trade program so well thought out that it makes it easy for you to get into this, experience or not.

What Level is Your Design Business?