What Level is Your Design Business?

Demetrius Robinson: Show Up & Do The Work

Episode 687 of A Well-Designed Business®

Today with Demetrius Robinson:

Welcome to A Well-Designed Business. Demetrius Robinson, full-service luxury interior designer and lifestyle brand pro behind At Home With Savvy, shares his secret sauce for Instagram success. Demetrius chats about why he recently rebranded, how he approaches his online community, and how he hacks the occasional lack of motivation.

Pick it apart:

[9:58] Demetrius gives an overview of how he selects brands he represents


[22:30] Demetrius explains how he meshes his DIY community and his luxury clients


[30:10] LuAnn and Demetrius discuss the importance of tone and language choice on social and with clients


[36:12] Demetrius talks about why and how he rebranded


[49:17] Demetrius shares his process for creating content


LuAnn and Demetrius Robinson’s Ah-Ha moments:

“It’s about not just being present, it’s about being sure of what you’re there to do.” – Demetrius Robinson


“Our reputation is all we have.” – Demetrius Robinson


“I lean on discipline rather than motivation.” – Demetrius Robinson

More About Demetrius Robinson:

Demetrius is an Indianapolis based Interior Designer, Content Creator and founder of At Home With Savvy, a home lifestyle brand that’s dedicated to inspiring others to live a more elevated home lifestyle. He founded his interior design business in 2016 and recently began creating design and lifestyle content online at the start of the global pandemic in March of 2020. In just one short year he’s grown his Instagram account from 6k-94k followers by implementing a strong and unique social media strategy. With the growth of his online platform, he’s had the opportunity to partner with brands such as Spotify, NEST Fragrances, Home Depot to name a few.

Connect with Demetrius Robinson:



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What Level is Your Design Business?