What Level is Your Design Business?

Power Talk Friday: Dolores Hirschmann: Unlock Your Message, Unlock Your Business

Episode 657 of A Well-Designed Business®

Today with Dolores Hirschmann

Welcome to A Well-Designed Business. When someone asks you what you do, how clear are you? Are you able to communicate what you do, the value you bring to the table, who you help, and what sets you apart? Or do you struggle to define what message you’re trying to put out with your business? The truth is that so many of us have trouble getting clear on our message, our differentiators, and our business. But until you gain that clarity, you’re going to hit roadblock after roadblock. Today, I chat with Dolores Hirschmann, a strategist and coach who helps her clients get that clarity in their message so they can start impacting the world.

Pick it apart:

  • [2:16] Dolores and LuAnn share why it’s so important to get clear about our message and how we communicate it. 
  • [6:08] Dolores unpacks the way our belief systems impact our clarity.
  • [22:28] Dolores breaks down her “9 Layers of Clarity” and how she uses the framework to help her clients.
  • [41:28] LuAnn and Dolores dive into the process of tapping into your unique differentiator.

LuAnn and Dolores Hirschmann’s Ah-Ha moments:

“If people can’t ‘get’ what we do, if people cannot understand how we’re going to help them, it’s almost impossible for them to hire us.” -Dolores Hirschmann


“It is a rare time when you talk to someone and you say to them, ‘what do you do?’ and you get a straight-line answer. So often we talk in a circle.” -LuAnn Nigara


“What gets in the way of clarity is not more knowledge or sexy words—it’s our emotional state of being and our belief system.” -Dolores Hirschmann


“That’s the purpose of the proprietary system. Each of the designers listening to this podcast is unique in the way they approach the project. Each of them is unique in the way they interact with the client, in the way they go about the whole process. So there’s value in understanding your uniqueness because that’s your secret recipe.” -Dolores Hirschmann

More About Dolores Hirschmann:

Dolores is an internationally recognized STRATEGIST & COACH and has been a remote employee and virtual business owner for over 20 years. She helps clients clarify their “idea worth sharing”, design their communication strategies, and implement business growth systems. Her clients become speakers and authors and take their message to larger audiences like TEDx and beyond. She works through group coaching, workshops, one-on-one coaching, as well as public speaking. Dolores is a writer, TEDx Organizer, and CTI certified and ICF accredited coach with a business degree from the Universidad de San Andres, Argentina. Originally from Buenos Aires, Dolores speaks fluent Spanish, English, and French and lives in Dartmouth, MA with her husband and four children.

Connect with Dolores Hirschmann:






Free gift: The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast

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A Big THANK YOU to Today’s Podcast Sponsors:

Mydoma Studio: Mark your Calendars! You’re invited to the 2nd annual 19 Hours Interior Design Conference. Join us for 2 days, with 10 presentations on April 13-14th19

Register now, and you’ll also be signed up to receive the recordings once the event finishes, as well as a digital workbook we’ll send a few days ahead of the event!

RSVP now – We’ll see you at the conference! 

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Other Shows Mentioned: 

#466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#317 Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen

#125 Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!

#174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours


What Level is Your Design Business?