What Level is Your Design Business?

April Jensen: How to Establish Client Expectations for Successful Projects

Episode 656 of A Well-Designed Business®

  Today with April Jensen

Welcome to A Well-Designed Business. April Jensen of St. Louis-based ADJ Interiors was in business for 25 years before she created an onboarding doc for her high-end interior design business. April and LuAnn walk step-by-step through her onboarding doc as April lets us in on how it has helped her handle client expectations and sticky situations.

Pick it apart:

[16:13] April shares her response to a client who is unsure of their budget


[22:44] Why mutual respect with clients is necessary for a successful project 


[27:40] April advises how to respond to a client who is worried about a single product


[36:33] April and LuAnn share their mutual frustration with clients who text


[42:55] LuAnn and April chat about how to handle clients who don’t pay

LuAnn and April Jensen’s Ah-Ha moments:

“I’m a designer, and it’s okay to be a business person too.” – April Jensen


“You asked for a burger and a coke. If you want fries, it’s more money.” – LuAnn Nigara


“You have to put the whole picture together before you judge.” – April Jensen


More About April Jensen:

Prior to founding ADJ Interiors in 1994, April Jensen worked for interior design firms in Chicago and St. Louis. She works equally as hard to create seamless and enjoyable design experiences for her clients as she does to foster a fun, collaborative, and creative work culture. April received a Bachelor of Arts Degree in Interior Design and a certificate of Art History from Michigan State University. She is a Professional Member of ASID and is NCIDQ Certified, having completed specialized courses, necessary experience, and a rigorous examination. Under April’s leadership, ADJ Interiors has been featured in several publications and has received a plethora of design awards. For more, please visit http://www.adjinteriors.com

April Jensen of ADJ Interiors was originally scheduled for an interview on September 15th of last year but had to reschedule to the 24th of February due to Covid.

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What Level is Your Design Business?