What Level is Your Design Business?

Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire

Episode 640 of A Well-Designed Business®

Today with Ashley Connell: 

Welcome to A Well-Designed Business. Today we’re going to talk about one of those key things you have to do in your business if you want to grow—outsourcing. We all know we need to do it, but finding the right fit is a major challenge. Ashley Connell of Prowess runs a business that matches you with your perfect fit business manager or employee. She’s sharing with us how she makes those perfect fits and the impact it can have on your business. 

Pick it apart:

  • [3:40] Ashley gives an overview of what Prowess is and how it connects business owners with employees
  • [9:15] Ashley and LuAnn talk about the importance of finding someone that fits your personality type, work method, and communication style
  • [17:27] Ashley breaks down her process and how her algorithm produces results that fit your business
  • [25:54] LuAnn and Ashley discuss how scaling your business leads to different needs and how Prowess accounts for that
  • [34:42] Ashley shares her mission of advocating for women and how that plays into her business model


LuAnn and Ashley Connell’s Ah-Ha moments:

“When a designer wants to stay in his/her land of creativity, there’s a need for that other person that’s paying attention to everything that happens under the operations umbrella as opposed to being the executor of the operations umbrella.” -LuAnn Nigara

“We’re not just matching based on the skills you need, but also your behavior styles, your communication style, and your personality.” -Ashley Connell

“I believe that it is very hard to effectively manage a 2-3 million dollar firm without a strong business manager.” -LuAnn Nigara

“By staying in your lane you’re more efficient. It has been proven that if you outsource, you increase your productivity by between 10-100 percent.” -Ashley Connell

More About Ashley Connell:

Ashley Connell, CEO and Founder of Prowess, is one part fearless entrepreneur, one part fearless women’s advocate. For the first 15 years of her career, she was an award-winning tech marketer in both Austin and London.  Ashley’s unstoppable drive to have both a career and time for family motivated her to start Prowess.  Her commitment to changing the lives of overloaded employers, women seeking rewarding work, and those affected by the gender pay gap, has landed her thought leadership pieces in Forbes, Built in Austin and at SXSW. In her pretty much non-existent spare time she enjoys yoga, walks with her bulldog, cheering on her beloved Longhorns, and spaghetti and meatballs.

Connect with Ashley Connell:






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A Big THANK YOU to Today’s Podcast Sponsor:

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Other Shows Mentioned: 

#525 Traci Connell: Take Your Business from Setback to Success


#554 Power Talk Friday: Traci Connell: Buy Wholesale for Profit


#450 Power Talk Friday: Bethany Mabee: Outsource the 80% Business and Do the 20% Interior Design


#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team


#589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

What Level is Your Design Business?