What Level is Your Design Business?

Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

Episode 615 of A Well-Designed Business®

Today with Brad Leavitt:

Welcome to Power Talk Friday! Luann welcomes Brad Leavitt of AFT Construction back on the show today. This time, Brad is here to talk about the resistance designers might face from clients and builders in the design-build process. He’s going to teach you how to convey the value you bring to the table to overcome those objections, as well as how to price a build project. 


Pick it apart:

  • [23:35] Brad talks about the importance of showing the ROI to clients in hiring a designer
  • [29:57] Luann and Brad discuss why designers need to be able to “ball park” the cost of a building project from the beginning
  • [37:19] Brad gives tips on how to use social media to network and educate yourself about current market values in the build process
  • [48:20] Brad dives into how to persuade reluctant builders that you can bring market value to the table as a designer


More About Brad Leavitt:

Brad Leavitt is President of A Finer Touch Construction, LLC, a luxury residential and commercial builder located in Scottsdale, AZ. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction. Brad is an ambassador for many national brands and an energetic public speaker.

Brad was born and raised in San Diego, CA as the oldest of 6 children.  He grew up in the Construction industry and worked as an electrician throughout High School for Grove Electric with his 2 uncles. They did remodels and new home builds all over San Diego, but mostly on Coronado Island and in Rancho Santa Fe.  Upon HS Graduation, he was accepted to Brigham Young University where he received a Bachelor’s of Science in Construction Management.  

Brad accepted an offer in 2005 with Trend Homes, a local production home builder in Phoenix, AZ. He worked 1 year as a superintendent before accepting a dream job building custom homes. Rowland Luxury Homes hired Brad in 2006 and immediately he was assigned to be a Project Manager at the 350MM Omni Montelucia Resort and Spa in Paradise Valley, AZ. Brad oversaw the construction and completion of 34 Custom homes that ranged between 2-4MM each.  After completion of the 34 custom homes, he then assisted with the completion of the hotel guest rooms, arrival zone, lodge and spa. After Montelucia was complete, Brad worked on numerous other residential and commercial projects in the greater Phoenix Area.

In March 2013, Brad was ready to begin his own company and officially started A Finer Touch Construction, also known throughout social media as AFT Construction. AFT has continued their rapid growth this past 7 years and has been fortunate to win numerous build awards for its work. AFT Construction offers a wide variety of services including: Multi family, commercial, residential, tenant improvement, retail and medical. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality.

Brad is married to Ashley Leavitt. Together, they have 6 children, 5 girls and 1 boy.  Brad is active with all 6 of his children, serves in his local community, and loves all sports

Connect with Brad Leavitt 

Podcast is “The AFT Construction Podcast” 





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Other Shows Mentioned: 

#580 Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560 Brad Leavitt, AFT Construction: The Design Book

#542 Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

# 483 Power Talk Friday: Wendy Cohen: PowerHouse Advisors and The PowerHouse Smart Luxury Conference

What Level is Your Design Business?