What Level is Your Design Business?

Lisa Haude: Rebranding to Express Who You Really Are

Episode 609 of A Well-Designed Business®

Today with Lisa Haude:

Lisa Haude founded Paradigm Design Group in 2001. In 2020, Lisa rebranded her Houston six-person hospitality design firm to become PDG Studios and created a new luxury residential design division named Bella’s Studio.

Put yourself in Lisa’s shoes. You are revving up for a big rebrand, and then the unthinkable happens. You find yourself in the midst of a global pandemic! Lisa’s story is like so many designers and business owners in the year 2020. It is a story of the dedication and resilience of a business owner in the face of unexpected, and unprecedented events. You’ll want to hear what prompted her rebrand, what she did about launching her new divisions once the pandemic hit, and what guided her through it all.

More About Lisa Haude:

Lisa A. Haude founded PDG Studios (formerly Paradigm Design Group) in 2001 and continues to prove that she is one of the top industry leaders in her field. A storyteller in her own right, Lisa creates truly one-of-a-kind spaces that speak authentically to the lifestyles and cultures of the clients PDG Studios designs for, celebrating unique histories all around the US. Known for her creative and unique approach to design, as well as her admirable ability to lead her team with grace, she and her team create memorable spaces that evoke beauty, luxury and comfort, and a sense of familiarity, seamlessly bridging the gap between hospitality and home life.

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What Level is Your Design Business?